Niannujiao Jiaoding Flagship Store フላግሺፕ ስቶር by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store フላግሺፕ ስቶር by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ሓጺንውሽጣዊ· 2019

Niannujiao Jiaoding Flagship Store フላግሺፕ ስቶር

by Tomohiro Katsuki - Prism Design

Client: Prism Design

ናይ ሓጺን ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Niannujiao Jiaoding Flagship Store フላግሺፕ ስቶር

ኒያንኑጂያኦ ጂያኦዲንግ ፍላግሺፕ ስቶር ኣብ ቤጂንግ፡ ቻይና ዝርከብ ናይ ችርቻሮ ውሽጣዊ ንድፊ ኮይኑ፡ ኣብ ሓደ ቦታ ናይ 180 ትርብዒት ሜትሮ፡ ክልተ ናይ ደቀንስትዮ ፋሽን ብራንድታት ዝሓቁፍ እዩ። ናይ ንድፊ ሓሳብ ሚዛናዊ ገለልተኛነት እዩ። ስታይል፡ ሕብሪ፡ ዙረት (ስርጭት)፡ ተግባርን ናይ ምርት ስፍሓትን ተመዚኖም፡ ነፍሲ ወከፍ ብራንድ ናይ ገዛእ ርእሱ ባህርይ ክዕቅብ ይኽእል። ኒያንኑጂያኦ ውቁብን ንጹርን ክኸውን ከሎ፡ ጂያኦዲንግ ግና ዘመናዊ፡ ቀሊልን ፋሽናብልን እዩ። ዝተጠቕሙሎም ንዋታት ናይ ሓመድ-ሕብሪ ስሌት ጣይል፡ ብሮንዝ ዝሽፋኑ ብረት፡ ጽሩይ መስትያት፡ ጻዕዳን ዘምባባን ቀለም፡ ናይ ዕንጨይቲ ሸፈኔ፡ ጨርቅን ሰብ ሰርሖ ተራዞን የጠቓልል።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Niannujiao Jiaoding Flagship Store フላግሺፕ ስቶር ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Niannujiao Jiaoding Flagship Store フላግሺፕ ስቶር ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Niannujiao Jiaoding Flagship Store フላግሺፕ ስቶር ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi