ዲዛይን MAU Vegas 2019 ፍጻሜ ብ Shreya Gulati ኣብ ናይ ውድድር ምድብ ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማስታወቂያ· 2020

MAU Vegas 2019 ፍጻሜ

ብ Shreya Gulati

ዓሚል: Houndstooth

ኣብ ምድብ ማስታወቂያ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #88163 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ MAU Vegas 2019 ፍጻሜ

Mobile Apps Unlocked ወይ MAU Vegas ኣብ ዓለም ዝቐደመ ናይ ሞባይል ኣፕሊኬሽናት ፍጻሜ እዩ። ካብ ሲሊኮን ቫሊ ዝዓበዩ ብራንድታት ከም Spotify፣ Tinder፣ Lyft፣ Bumble ከምኡ'ውን MailChimp የስተናግድ። Houndstooth ንዓመት 2019 ንምሉእ ፍጻሜ ስእላዊ ትርኢትን ዲጂታላዊ ህላወን ኣብ ምኽንያት፣ ምዲዛይንን ምትግባርን ዕማም ተዋሂብዎ ነይሩ። እቲ ፍጻሜ ኣብ ቴክኖሎጂ ዓውዲ ዶብ ንምስጋር ስለዝፍትን፣ ነዚ ብስእላዊ መገዲ ክውክልን ንተሳተፍቲ ብምልኣት ኣብቲ ተመክሮ ክዋሃሃድን ዝኽእል ስርዓት ዲዛይን ገይሮም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

MAU Vegas 2019 ፍጻሜ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። MAU Vegas 2019 ፍጻሜ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። MAU Vegas 2019 ፍጻሜ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
መለለዪታት: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
ናይ ምፍራይ ቴክኖሎጂ: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
ናይ ዲዛይን ብድሆ: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
ምርምር: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
ምንጪ ሓሳብ: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
ናይ ፕሮጀክት ግዜ: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
ናይ ስርሒት ፍሰት: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
ኣባላት ጋንታ: Shyamlee Jagtap