Empty ናይ ካርድ መሸፈኒ by Song Liu and Lei Wang

Empty ናይ ካርድ መሸፈኒ by Song Liu and Lei Wang is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ናውቲ ስነ-ጥበብን ጽሕፈትን Competition Category.

ሓጺንናውቲ ስነ-ጥበብ· 2020

Empty ናይ ካርድ መሸፈኒ

by Song Liu and Lei Wang

Client: Rongqi

ናይ ሓጺን ሽልማት A' Design Award Winner in ናውቲ ስነ-ጥበብ Category

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The Design

About Empty ናይ ካርድ መሸፈኒ

ናይ ስም ካርድ መሸፈኒ ዲዛይን ነቲ ዋና ፍርያት-ስም ካርድ ንምርኣይ ኔጋቲቭ ቅርጺ ይፈጥር፤ ሰባት ብክልተ ኣጻብዕ ኣእዳዎም ብስሩዕ መንገዲ ነቲ ስም ካርድ ብቐሊሉ ደፊኦም ናብ ካልእ ሰብ ከሕልፍዎ ይኽእሉ፤ ነቲ ቀንዲ ገጽ ብሓደ መልክዕ ንምፍጣር ፓራሜትሪክ ዲዛይን ይጥቀም። መጠን ናይቲ ስም ካርድ ምስ እስያ፡ ኤውሮጳን ኣመሪካን ስታንዳርድ ስም ካርድታት ይሳነ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Empty ናይ ካርድ መሸፈኒ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Empty ናይ ካርድ መሸፈኒ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Empty ናይ ካርድ መሸፈኒ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the name card case creates a negative shape in order to show the core of the product-name card; People can easily push the name card out and pass it to the other side by using double thumbs in manner;Parametric design is used to create the main surface fairly.The size of the name card meets the Asia, Europe, American standard name card.
Dimensions & Packaging: Width 50 mm× Depth 15× Height 120 for physical products.
Weight 0.031kg.
Tags: empty, card case, parametric design
Production Technology: This product is manufactured by die-casting molding using the aviation alloy material , and CNC precision milling processing molding. The surface is processed through sandblasting, oxidation.
Design Challenge: In this project development, it was a big challenge to popularize parametric tools to the design team. Persuading the design team to use a new tool can feel like a drag on the overall project. But after learning about the new tools and the new ways of working mode brought by the new tools, we got the support of the whole team.
Research: In the design of this product, we studied the application of parametric design in the product. We used grasshopper, a plug-in of Rhino software as our main tool. The introduction of parametric design improves the efficiency of communication between designers and increases the speed of design iteration.In the design of "empty" business card case, the main surface of the product adopts parametric diamond-shaped stereogram, which decreases from the edge to the middle. Firstly, its unique mathematical beauty enhances the visual recognition of products. Secondly, the gradual change decoration pattern with rhythmic sense makes people can't help touching it, which increases the tactile experience of the product. The three-dimensional decoration pattern has directivity, which provides the basic functional coordinates for the product.
Inspiration: The design of the name card box breaks the feeling of mediocrity and cheap, let the ordinary things have a decent body. In the Internet Ages, using a name transfer ceremony and boundary information than the online social app, also have better information integrity. While the name card box have the DNA of internet which put the information in the first place. The design of this pen display the industrial beauty.
Project Duration: The project started in March 2017 in Beijing and finished in September 2018 in Beijing.
Operation Flow: One side of the top of the business card box is the movable shaft, which can be opened by the user to put their business card into. The other side is a fixed part with the same shape. User can easily push the name card out and pass it to the other side by using double thumbs in manner.
Team Members: Song Liu.
Lei Wang.