Modern Odyssey ናይ ትርኢት ምትካል by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.
ነሓስውሽጣዊ· 2020
Modern Odyssey ናይ ትርኢት ምትካል
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
ናይ ነሓስ ሽልማት A' Design Award Winner in ውሽጣዊ Category
Verified Award Winner
Verify Award Status for #90569The Design
About Modern Odyssey ናይ ትርኢት ምትካል
ዘመናዊ ኦዲሲ ኣብ ፎያን ኣፍደገታት ኣዳራሽን ናይ ሓደ ንግዳዊ ትርኢት ኣንቀጽ ኣብ ሆንግ ኮንግ ዝካየድ ናይ ኣልማዝ/ስንቅ ንግዳዊ ትርኢት ዝተዳለወ ስብስብ ናይ ትርኢት ምትካላት እዩ። እቲ ኣርእስቲ ካብ ጥንታዊ ናይ ግሪኽ ኣፈታሪኽ ዝተሳእለ ኮይኑ፣ ነፍሲ ወከፍ ምትካል ንሓደ ኣምላኽ ወይ ኣምላኽ ይምልከት፣ ከም ዜውስ፣ ፖሰይዶን፣ ሄራ፣ ኣፖሎ፣ ኣርተምስ ወይ ኣቴና። ኣብ ክንዲ ቀጥታዊ ስእላዊ ምርኢት፣ ምሳልያዊ ምልክታት ተጠቒሙ ኣሎ። መንደቕታትን ዓንድታትን ካብ ቀሊል ክብደት ዘለዎም ናይ ብረት ፍሬምታት ተሰሪሖም፣ ብግሉጽ ግራፊክ መርበብ ተሸፊኖምን ካብ ድሕሪት ብብርሃን ተወሊዖምን ኣለው። ብፍላይ ዝተዳለዉ ንብረታት፣ ብርሃንን ድምጽን ነፍሲ ወከፍ ቦታ የማልኡ። እቲ ቀሊል ክብደት ዘለዎ ስርዓት ኣብ ውሽጢ ሰለስተ መዓልታት ምጥርናፍ የፍቅድ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Modern Odyssey ናይ ትርኢት ምትካል ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Modern Odyssey ናይ ትርኢት ምትካል ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Modern Odyssey ናይ ትርኢት ምትካል ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
- Dimensions & Packaging
- The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
- Tags
- Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
- Production Technology
- All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
- Design Challenge
- Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
- Research
- The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
- Inspiration
- Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
- Project Duration
- The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
- Operation Flow
- The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.
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