Camel Robot ዲጂታላዊ ስነ-ጥበባዊ ስራሕ by Edu Torres

Camel Robot ዲጂታላዊ ስነ-ጥበባዊ ስራሕ by Edu Torres is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ግራፊክስ ኮምፒውተር፣ 3ዲ ሞደሊንግ፣ ቴክስቸሪንግን ረንደሪንግን Competition Category.

ወርቂግራፊክስ ኮምፒውተር· 2020

Camel Robot ዲጂታላዊ ስነ-ጥበባዊ ስራሕ

by Edu Torres

Client: Camel

ናይ ወርቂ ሽልማት A' Design Award Winner in ግራፊክስ ኮምፒውተር Category

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The Design

About Camel Robot ዲጂታላዊ ስነ-ጥበባዊ ስራሕ

ካሜል ሮቦት ንዓርማ ሓደ ብራንድ ከም ሮቦታዊ እንስሳ ብሓድሽ መገዲ ዝትርጉም ዲጂታላዊ ስነ-ጥበባዊ ስራሕ እዩ። እቲ ስእሊ ከም ሰለስተ-ዓይነታዊ (three-dimensional) ሞዴል ተሃኒጹ፡ ንሕትመትን ኣብ ናይ ምርኢትን ቤት-ጽሕፈትን ቦታታት ንምቕራብን ብልዑል ጽሬት (high resolution) ተሰሪሑ (rendered) እዩ። መወከሲታት ካብ ኢንዱስትሪያዊ ማሽነሪ፡ ሮቦቲክስን ሳይንሳዊ ልብ-ወለድን ተወሲዶም። እቲ ኣካል ብኸፊል ክፉት ስለ ዝኾነ፡ እቶም ውሽጣውያን ገመዳትን መመንጨዊ ሓይልን ተራእዮም ይጸንሑ። ገለልተኛ ሰማያውን ጸሊምን ሕብርታት ኣቓልቦ ኣብቲ ቀንዲ ቅርጺ (silhouette) ከም ዝተኩር ይገብር። ደረጃ ዝርዝራት እሙን ኮይኑ ንኽጸንሕን ብቐሊሉ ንኽንበብን ተመዓራርዩ እዩ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Camel Robot ዲጂታላዊ ስነ-ጥበባዊ ስራሕ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Camel Robot ዲጂታላዊ ስነ-ጥበባዊ ስራሕ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Camel Robot ዲጂታላዊ ስነ-ጥበባዊ ስራሕ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.