DIY Spice Blends by Chef Heidi ዲጂታላዊ ኣሰራርሓታት መግቢ ናይ ማሕበራዊ መራኸቢ ብዙሃን by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.
ብሩርማስታወቂያ· 2020
DIY Spice Blends by Chef Heidi ዲጂታላዊ ኣሰራርሓታት መግቢ ናይ ማሕበራዊ መራኸቢ ብዙሃን
Client: Unilever Food Solutions
ናይ ብሩር ሽልማት A' Design Award Winner in ማስታወቂያ Category
Verified Award Winner
Verify Award Status for #90682The Design
About DIY Spice Blends by Chef Heidi ዲጂታላዊ ኣሰራርሓታት መግቢ ናይ ማሕበራዊ መራኸቢ ብዙሃን
Unilever Food Solutions ንቤት ሼፍ Heidi Heckmann (ክልላዊ ዓሚል ሼፍ፡ ኬፕታውን) 11 ፍሉያት ኣሰራርሓታት ምዝዋር ቅመማት ብRobertsons Spice Range ተጠቒመን ክትፈጥር ዕማም ሂቡዋ። ከም ክፋል ናይ "መገሻና፡ ናትኩም ምርካብ" ዘመተ፡ እቲ ሓሳብ ነዞም ንጥፈታት ብምጥቃም ንሓደ ዘዘናግዕ ናይ ፌስቡክ ዘመተ ፍሉያት ምስልታትን ዲዛይናትን ምፍጣር እዩ ነይሩ። ሳምንታዊ እቲ ፍሉይ ምዝዋር ቅመማት ናይ ሼፍ Heidi ከም መራኸቢ-ሃብታም Facebook Canvas Posts ይለጠፍ ነበረ። ነፍሲ ወከፍ ካብዞም ኣሰራርሓታት እውን ኣብ መርበብ ሓበሬታ UFS.com ንiPad ንምውራድ ርክብቲ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
DIY Spice Blends by Chef Heidi ዲጂታላዊ ኣሰራርሓታት መግቢ ናይ ማሕበራዊ መራኸቢ ብዙሃን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። DIY Spice Blends by Chef Heidi ዲጂታላዊ ኣሰራርሓታት መግቢ ናይ ማሕበራዊ መራኸቢ ብዙሃን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። DIY Spice Blends by Chef Heidi ዲጂታላዊ ኣሰራርሓታት መግቢ ናይ ማሕበራዊ መራኸቢ ብዙሃን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Dimensions & Packaging
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Tags
- advertising, Art Direction, photography, illustration,
- Production Technology
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Inspiration
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
- Project Duration
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Team Members
- Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew
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