Free Estonian መዘናግዒ by Olga Raag is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ስነ-ጥበብን ምትካል ስነ-ጥበብን Competition Category.

ብሩርስነ-ጥበብ· 2020

Free Estonian መዘናግዒ

by Olga Raag

Client: KLG Eesti AS

ናይ ብሩር ሽልማት A' Design Award Winner in ስነ-ጥበብ Category

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Colors

The Design

About Free Estonian መዘናግዒ

ኣብዚ ፍሉይ ስነ-ጥበባዊ ስራሕ፡ ኦልጋ ራግ እቲ መኪና ብ1973 ብመበቆላዊ ኣገባብ ኣብ ዝተፈጥረሉ ዓመት ካብ ኤስቶኒያዊ ጋዜጣታት ተጠቒማ። እቶም ብጽዒት ዝሓዘቶም ጋዜጣታት ኣብ ሃገራዊ መዘክር ፎቶ ተወሲዶም፡ ተሓጺቦም፡ ተቐናጺቦምን ተተዓርየምን ኣብቲ ፕሮጀክት ንምጥቃም። እቲ መወዳእታ ውጽኢት ኣብ መኪናታት ዝውዕል ፍሉይ ንዋት 12 ዓመታት ዝጸንሕ ኮይኑ ተሓቲሙ፡ ንምትግባር ድማ 24 ሰዓታት ወሲዱ። ነጻ ኤስቶኒያ ኣቓልቦ ዝስሕብ መኪና ኮይና፡ ንሰባት ብኣወንታዊ ጸዓትን ናይ ትዝታን ናይ ህጻንነትን ስምዒታት እትከብቦም እያ። ካብ ኩሉ ሰብ ተገዳስነትን ተሳትፎን ትዕድም።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Free Estonian መዘናግዒ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Free Estonian መዘናግዒ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Free Estonian መዘናግዒ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.