Idea And Plan ናይ ፅሕፈት ውጤታት by Polin Kuyumciyan

Idea And Plan ናይ ፅሕፈት ውጤታት by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ናውቲ ስነ-ጥበብን ጽሕፈትን Competition Category.

ነሓስናውቲ ስነ-ጥበብ· 2020

Idea And Plan ናይ ፅሕፈት ውጤታት

by Polin Kuyumciyan

Client: PK Design X Keskin Color

ናይ ነሓስ ሽልማት A' Design Award Winner in ናውቲ ስነ-ጥበብ Category

30,691

Verified Award Winner

Verify Award Status for #92450

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Idea And Plan ናይ ፅሕፈት ውጤታት

ሓሳብን መደብን ተኸታታሊ እቲ መዓልታዊ ጸገም ናይ ዝግበሩ ዝርዝራት፣ ውደባታት፣ ኣኼባታትን ሓሳባትን ንምክትታል ንምቅላል ዝተዳለወ እዩ። እቲ ናይ ዲዛይን መስርሕ ካብ ዝተፈላለዩ ብራንድስ ዝተፈላለዩ ቡሌት ጆርናላት፣ መወደብትን ስእሊ መዝገባትን ብምጽናዕ ጀሚሩ፣ ብድሕሪኡ ድማ ኣብ መንጎ ኣዕሩኽን ስድራቤትን ሕቶን መልስን ብምግባር ዝተፈላለዩ መገድታት ናይ ዝርዝር ምግባርን ስእልን ብዝበለፀ ንምርዳእ። ሓሳብን መደብን ተኸታታሊ ዝተፈለየ ኣረኣእያ የድልዮ ነበረ። ብቃላት ጸወታ፣ ተቓራኒ ሕብርታት፣ ታይፖግራፊን ባዕሉ ዝገልፅ ትሕዝቶን፣ እዚ ተኸታታሊ ናብ መዓልታዊ ሓላፍነታት ሓደ ሰብ ንጡፍ ሕብርን ዘዘናግዕን ንምውሳኽ ዝተዳለወ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Idea And Plan ናይ ፅሕፈት ውጤታት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Idea And Plan ናይ ፅሕፈት ውጤታት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Idea And Plan ናይ ፅሕፈት ውጤታት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
Dimensions & Packaging: Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection

Idea and Plan weekly planners: 26x12cm

Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design
Tags: stationery, organizer, notebook, planner, notepad, magnet
Production Technology: Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color.
Design Challenge: The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.
Research: An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.
Inspiration: Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology.
Project Duration: The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019.
Operation Flow: Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
Image Credits: Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019