Hch ውሽጣዊ ንድፊ ናይ ፋሽን ቡቲክ by SpActrum is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.
ብሩርውሽጣዊ· 2021
Hch ውሽጣዊ ንድፊ ናይ ፋሽን ቡቲክ
by SpActrum
Client: SpActrum
ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category
Verified Award Winner
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About Hch ውሽጣዊ ንድፊ ናይ ፋሽን ቡቲክ
HCH ኣብ ዘመናዊ ማእከል ዕዳጋ ዝርከብ ናይ ፋሽን ቡቲክ እዩ። እቲ ንድፊ ካብቲ ሚዛናዊ ብዓንዲ ዝተሰርሐ ኣዳራሽ ዝወጸ ኮይኑ፡ ንመደብ ናይ ክላሲካዊ ባዚሊካ የዘኻኽር። ስለዚ እቲ ውሽጣዊ ክፋል ካብ ንግዳዊ ባህሪ ናብ ቅዱስ ባህሪ ይሰጋገር። እቲ ኣቀማምጣ እውን ኣብ ጥንታዊ ግሪኻዊ ቤተ መቕደሳት ከምኡውን ኣብ ናይ ኣክሮፖሊስ መትከላት ናይ ትርኢት ኣኽሲስ ዝተመስረተ እዩ። ሰለስተ ሮዛ ድልድላት ናብ ንሓድሕዶም ከምዝኣመቱ ተዳልዮም ንበጻሕቲ ብዘይቲ ዓሚቝ ኣኽባ የመሓድሩ። ማኒኪናት ኣብ ኣብ ዝባን እቲ ድልድል ዘሎ ነኻዅ ኣትዮም ራንወይ ክፈጥሩ ይኽእሉ። ብመስተኻኸሊ ብቓጫ ዝተጠናኸረ ኮንክሪት፡ ተራዞ ከምኡውን ብረት ተጠቒሙ ኣሎ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Hch ውሽጣዊ ንድፊ ናይ ፋሽን ቡቲክ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Hch ውሽጣዊ ንድፊ ናይ ፋሽን ቡቲክ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Hch ውሽጣዊ ንድፊ ናይ ፋሽን ቡቲክ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
- Dimensions & Packaging
- 700 sqm
- Tags
- Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
- Production Technology
- GRC, Terrazzo, Steel,
- Design Challenge
- The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
- Research
- This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
- Inspiration
- The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
- Project Duration
- Design: 2017-2018
Construction Completed: 2019 - Team Members
- Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan, - Image Credits
- Hanqi LI, Zefeng ZHANG
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