Heytea Lab Shenzhen OCT Harbor ናይ ችርቻሮ ውሽጣዊ ዲዛይን by Uno Chan

Heytea Lab Shenzhen OCT Harbor ናይ ችርቻሮ ውሽጣዊ ዲዛይን by Uno Chan is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ወርቂውሽጣዊ· 2020

Heytea Lab Shenzhen OCT Harbor ናይ ችርቻሮ ውሽጣዊ ዲዛይን

by Uno Chan

Client: TOMO Interior Design Firm

ናይ ወርቂ ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Heytea Lab Shenzhen OCT Harbor ናይ ችርቻሮ ውሽጣዊ ዲዛይን

ሄይቲ ላብ ሸንዘን OCT ሃርበር ንፍላግሺፕ ድኳን ናይ ሻሂ ብራንድ ዝተዳለወ ናይ ችርቻሮ ውሽጣዊ ዲዛይን እዩ። እቲ ቦታ 1300 ትርብዒት ሜትሮ ዝሽፍን ኮይኑ፡ ናብ ሓሙሽተ ቴማዊ ላቦራቶሪታት ተኸፋፊሉ ኣሎ። እቲ ወሰናዊ ላብ፡ ናይ በረድ ምስራሕ ላብ፡ ናይ ጣዕሚ ምግቢ ላብን ናይ ስእላዊ መግለጺ ላብን ኣብ ቀዳማይ ደርቢ ተቐሚጦም ኣለዉ፡ እቲ ናይ ሻሂ ጊክ ላብ ድማ ኣብ ካልኣይ ደርቢ ተቐሚጡ ኣሎ። ጂኦመትሪካዊ መደያይቦ ንኽልቲኡ ደረጃታት ዘራኽብ ኮይኑ ናይቲ ውሽጣዊ ክፍሊ ናይ ምርኣይ ማእከል ይፈጥር። ናይ መስመር መብራህትታትን ናይ ብርሃን ፊልምታትን ኣብቲ ናሕስን ኣብቲ ናይ ብረት ግሪላትን ተሰኲዖም ኣለዉ። ኣብ ጎድናዊ መንደቓት ዘለዉ ናይ ኣሉሚኒየም ዓረ ሉሓት ምስ ሳቲን ዝተላጸየ ብረት ተነጻጻሪ ፍልልይ ይፈጥሩ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Heytea Lab Shenzhen OCT Harbor ናይ ችርቻሮ ውሽጣዊ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Heytea Lab Shenzhen OCT Harbor ናይ ችርቻሮ ውሽጣዊ ዲዛይን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Heytea Lab Shenzhen OCT Harbor ናይ ችርቻሮ ውሽጣዊ ዲዛይን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.