Crave ሞባይል መተግበሪ by Anjali Srikanth is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ኢንተርፌስ፣ ምትእስሳርን ተመኲሮ ተጠቃምን Competition Category.

ሓጺንኢንተርፌስ· 2020

Crave ሞባይል መተግበሪ

by Anjali Srikanth

Client: Capgemini

ናይ ሓጺን ሽልማት A' Design Award Winner in ኢንተርፌስ Category

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ሕጂ ፍለጡ View at A' Design Award Press Release Award Badge

Colors

The Design

About Crave ሞባይል መተግበሪ

ክሬይቭ እትብል ሞባይል መተግበሪ፡ ንኹሉ ባህጊ መግቢ መልሲ እትህብ እያ። ብሓደ ዝተወሃሃደ ኣገልግሎት መግቢ፡ ክሬይቭ ተጠቀምቲ ምስ ኣሰራርሓታት መግቢን ቤታት መግቢን ትራኸብ፡ ናይ መግቢ ቦታታት ትውህስን፡ ተጠቀምቲ ተመኩሮታቶም ዝካፈሉሉ ማሕበረሰብ ትህብን። ክሬይቭ ብፒንቦርድ ዓይነት ናይ ስእሊ ግሪድ ኣቀማምጣ ምስ ብስራዊ ትሕዝቶ እትፍለጥ እያ። ብሚኒማሊስት ዲዛይንን ድሙቕ ሕብርታትን፡ ነፍሲ ወከፍ ገጽ ናይቲ መራኸቢ ገጽ ንጹር ተግባር እናህበ ተሳትፎ ተጠቀምቲ ይተባብዕ። ክሬይቭ ተጠቒምካ ናይ ምጥባሕ ክእለት ንምምሕያሽ፡ ሓደስቲ ዓይነታት መግቢ ንምፍላጥን፡ ምርምራን ጀብሃን ናይ መግቢ ዘተባብዕ ማሕበረሰብ ክፋል ንምዃንን ይከኣል።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Crave ሞባይል መተግበሪ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Crave ሞባይል መተግበሪ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Crave ሞባይል መተግበሪ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Crave serves to answer the basic and primal question of, what are you craving? A visual discovery engine, the application connects users to their desired recipes and restaurants. Crave consolidates the end to end food ordering experience from the beginning of the process, where the chat-bot helps determine where and what to eat, to the end of the process, where the user makes a table reservation. From social networking, to earning badges, to improving one’s culinary skills, the team hopes that those who use Crave become excited to play, learn, and discover new culinary adventures.
Dimensions & Packaging: The Crave mobile application is designed for the iPhone X screen size, orientation in portrait mode, with 5.8-inch OLED screen with a 2436-by-1125-pixel resolution at 458 ppi.
Tags: food, food application, visual discovery, table reservation app, restaurant app, consumer app, conversation design, diet app
Production Technology: Interface, key frames, and prototypes were designed iteratively with Figma. Adobe Photoshop and Illustrator were utilized to develop graphic elements that evoke the emotional and visual identity of the application. Adobe After Effects was used to produce the submission video with musical effects and composition developed onsite by a sound engineer that utilized FL Studio 12.
Design Challenge: An application that caters to the broad category of food, the challenge was to understand the user’s needs, determine prioritization, and appeal to the target audience. Furthermore, in such a saturated market, the team needed to positively distinguish our application from the rest of the competition. With unique and electrifying color combinations, to utilizing conversation design, to the ability to foster community through sharing culinary experiences, Crave creates a hybrid that is both familiar in some of its elements, yet new and unique in presentation and design.
Research: The breadth of our research spanned across many food related platforms, including visual discovery, food delivery, and cooking blogs. Our analysis determined the pros,cons as well as the design and market trends of each platform. We discovered that while many food applications understand the significance of convenience and efficiency competitors fail to personalize the user experience. Crave celebrates these individual stories as an inclusive and personalized food application that answers everyone’s food craving.
Inspiration: Food just the thought of it makes everyone’s mouths water and smiles wider. We remember our grandmother’s famous recipes or our favorite childhood meals and we are reminded of fond memories that bring us joy. Our team recognizes that each person has a unique relationship with food and a deeply personal food journey. Crave celebrates everyone’s individual relationship with food by providing a personalized platform that allows users to inspire, explore, and create a community that thrives in culinary exploration.
Project Duration: Young design professionals based in San Francisco, Anjali Srikanth Mary Camara and Noelle Robbins put their heads together to come up with an innovative yet useful application idea that revolved around their love for food. Inspired by the need for a consolidated food application that inspired users through visual discovery, while also providing the ability to reserve tables, we asked our colleagues, Justin Hull and Regita Handijaya based in Columbia, South Carolina to join our project. The development and refinement of the Crave application spanned for approximately five months between October 2019 to February 2020.
Operation Flow: The application features a minimalist design system with vibrant colors and attractive interface animations. As the main purpose of this application is to inspire the user, several of the interface frames feature a pinboard-style photo grid layout. The seamless enter and exit animationsare designed to suggest a unified flow throughout the application, which creates a cohesive user experience from the initial craving/inspiration to the final moments of interaction, such as writing a review
Team Members: Anjali Srikanth
Justin Hull
Mary Camara Concepcion
Noelle Robbins
Regita Handijaya
Image Credits: Video Sound Credits: Audio Engineer Hendrik Camara, Crave, 2020
Video Credits: Videographer Justin Hull, Crave, 2020
Image 1: Designer Anjali Srikanth, Crave, 2020
Image 2: Designer Regita Handijaya, Crave, 2020
Image 3: Designer Justin Hull, Crave, 2020
Image 4: Designer Mary Camara Concepcion, Crave, 2020
Image 5: Designer Justin Hull, Crave, 2020