Fido Dido House by 7UP Free Tejribe Esasly Marka Guruluşy by PepsiCo Design and Innovation

Fido Dido House by 7UP Free Tejribe Esasly Marka Guruluşy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Çäre we Waka Dizaýny Competition Category.

BürünçÇäre· 2020

Fido Dido House by 7UP Free Tejribe Esasly Marka Guruluşy

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Bürünç Baýragy Winner in Çäre Category

23,818

Verified Award Winner

Verify Award Status for #100578

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fido Dido House by 7UP Free Tejribe Esasly Marka Guruluşy

Fido Dido House Londonyň Covent Garden künjeginde döredilen iki günlük marka guruluşydyr. Dizaýn Fido Dido keşbiniň gara-ak, iki ölçegli dünýäsini üç ölçegli giňişlige geçirýär. Myhmanlar dürli temalaýyn zolaklardan geçýärler, şol sanda meşhur egin-eşikler bilen doldurylan geýim-şkafy we Fido Flakes önümi bilen üpjün edilen aşhana ammaryny öz içine alýar. Beýleki aýratynlyklara sowadyjy zolagy, dynç almak üçin asma düşekler, interaktiw çyzuw diwary, ýumşak sazlar we önüm synag ediş girýär. Köp duýgy esasly bu gurşaw myhmanlary dynç almaga çagyrýar we kampaniýanyň mesageny janlandyrýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Fido Dido House by 7UP Free Tejribe Esasly Marka Guruluşy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Fido Dido House by 7UP Free Tejribe Esasly Marka Guruluşy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Fido Dido House by 7UP Free Tejribe Esasly Marka Guruluşy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
Inspiration: Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.

Read the Press Release