Problue Annual Posters Primary Function: Plakat by JBBC Branding Consultancy

Problue Annual Posters Primary Function: Plakat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Fotosuratçylyk we Foto Işläp Bejerme Dizaýny Competition Category.

KümüşFotosuratçylyk· 2020

Problue Annual Posters Primary Function: Plakat

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Kümüş Baýragy Winner in Fotosuratçylyk Category

31,450

Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primary Function: Plakat

Problue Annual Posters – dalış brendi üçin döredilen çap edilen plakatlar toplumydyr. Her plakatda bir model hem şäher üçin ýaraşykly geýim, hem-de dalış eşigini geýip görkezilýär, şeýlelik bilen gündelik durmuş bilen dalışyň arasyndaky geçiş göze görünýär edilýär. Jenaba nepislik üçin çal-gök reňk, hanyma bolsa gyzyl reňk ulanylýar. Kamuflýaž ganatlar şäher durmuşynyň hereketine yşarat edýär. Çalt we durgun, gündelik geýim we dalış eşigi, ýumşak we ýiti ýaly gapma-garşylyklar bilkastlaýyn ýerleşdirilendir. Her plakatyň ölçegi 420-ä 594 millimetrdir.

The Recognition

About the A' Design Award Kümüş Baýragy

Problue Annual Posters Primary Function: Plakat A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Problue Annual Posters Primary Function: Plakat ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Problue Annual Posters Primary Function: Plakat köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd