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Vanke DaJia Marka sergi zaly by Yu Chao and Guanghui Zeng

Vanke DaJia Marka sergi zaly by Yu Chao and Guanghui Zeng is a highly esteemed winner of the very prestigious 2020 A' Design Award Altyn Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.


AltynIçki Bezeg· 2020

Vanke DaJia Marka sergi zaly

by Yu Chao and Guanghui Zeng

Client: Vanke Group

A' Design Award Altyn Baýragy Winner in Içki Bezeg Category

Colors

The Design

About Vanke DaJia Marka sergi zaly

Vanke DaJia Hytaýyň Çanşa şäherinde ýerleşýän marka sergi zalydyr. Içki meýdany 760 inedördül metri tutýar we öňki satuw merkezinden özgerdildi. Tebigat esasy tema bolup, agaç reňkiniň köp mukdarda ulanylmagy asuda atmosfera döredýär. Goşmaça reňkler Marokkonyň Marrakeş şäherindäki Žarden Mažorel bagyndan alnandyr. Materiallaryň hataryna çal terrazzo, çeperçilik tekstura boýagy, çal dub agajy we çäge bilen işlenen bürünç reňkli poslamaýan polat girýär. Zalda sowgat dükany, gül meýdançasy, kofe bary hem-de çagalar we ulular üçin okalga ýerleri bar.

The Recognition

About the A' Design Award Altyn Baýragy

Vanke DaJia Marka sergi zaly A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Vanke DaJia Marka sergi zaly deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Vanke DaJia Marka sergi zaly güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Taking nature as the main theme, the interior design creates an artistic conception of returning to the very nature with the use of a great amount of the color of wood. Also, the project brings several colors into the space drawing inspiration from the Jardin Majorelle in Marrakech, Morocco.
Dimensions & Packaging
The project covers an area of 760 square meter.
Tags
nature, color, experiencing, art, grey terrazzo, art texture paint, grey oak wood,
Production Technology
The project uses special materials such as grey terrazzo, art texture paint, grey oak wood, bronze sand blasting stainless steel.
Design Challenge
One of the challenges in the project is to bring the outdoor plants and landscapes into the interior space, which requires the on-site construction team and the design team to maintain sufficient communication.
Research
The project is reformed into a brand exhibition hall from a sales center. It contains several areas, the giftshop, the floral experiencing area, a coffee bar as well as reading area for children and adults.
Inspiration
The project takes inspiration from various plants and elements in nature. By bringing the tropical rainforest in the interior space, it makes people feel like they are actually in the jungle and therefore creates a unique brand exhibition hall.
Project Duration
The project is located in Changsha City, China. It takes about three months to finish the construction.
Operation Flow
The brand exhibition hall is designed for customers to experience different brand culture here. Customers will be able to have an understanding of what ideas the products trying to present.
Team Members
Yu Chao
Guanghui Zeng
Image Credits
Shenzhen Innest Art Co., Ltd.

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