Kt 5g Açyk howada oturdylan heýkel by Tist

Kt 5g Açyk howada oturdylan heýkel by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Şekillendiriş Sungaty we Sungat Gurnamalary Dizaýny Competition Category.

KümüşŞekillendiriş Sungaty· 2020

Kt 5g Açyk howada oturdylan heýkel

by Tist

Client: Tist

A' Design Award Kümüş Baýragy Winner in Şekillendiriş Sungaty Category

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Verified Award Winner

Verify Award Status for #102106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Açyk howada oturdylan heýkel

KT 5G – Günorta Koreýanyň merkezi Seul şäherinde oturdylan açyk howa heýkelleriniň topary. Heýkeller 5G aragatnaşyk hyzmatynyň esasy aýratynlyklaryny – ýokary tizligi, pes gijikdirmäni we giň birleşdirijiligi – beýan edýär. Ýagty reňkler, nagyşlar we peýkam şekilleri birleşdirijiligi, tizligi we maglumat akymyny aňladýar, drоnlar we özbaşdak hereket edýän ulaglar bolsa tehnologiýanyň tanyş ulanylyşlaryna salgylanýar. Heýkeller epilen we kebşirlenen polat plitalardan ýasalyp, soňra uretan reňk bilen jemleýji işlenen. Kiçiräk heýkeller şeýle hem oturgyç hökmünde hyzmat edýär, şonuň üçin bu gurnama gelim-gidimli pyýada ýoly boýunça çeper dynç alyş ýerini emele getirýär.

The Recognition

About the A' Design Award Kümüş Baýragy

Kt 5g Açyk howada oturdylan heýkel A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Kt 5g Açyk howada oturdylan heýkel ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Kt 5g Açyk howada oturdylan heýkel köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl