Interdependence Poster Dizaýny by Haitao Song

Interdependence Poster Dizaýny by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Baýragy in Jemgyýetçilik Dizaýny Competition Category.

DemirJemgyýetçilik· 2020

Interdependence Poster Dizaýny

by Haitao Song

Client: SongHaitao

A' Design Award Demir Baýragy Winner in Jemgyýetçilik Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Poster Dizaýny

Kitap Teksti: Özara Baglylyk ýabany tebigaty goramaga üns çekmek üçin döredilen jemgyýetçilik hyzmat plakatydyr. Plakatda agşamlyk naharynyň tabagy görkezilýär. Onuň çep tarapynda ölen ýabany haýwanlar – ýarganat we pangolin ýatyr. Sag tarapynda bolsa içinde koronawirus şekili bolan ýokanç adam öýkeni ýatyr. Haýwanlaryň gany ýaýrap, öýkeniň şekilini emele getirýär, öýkeniň gan damarlary bolsa agajyň şahalary ýaly çekilýär. Şekil ýabany haýwanlary iýmek bilen ýokançlygyň arasyndaky baglanyşygy görkezip, ýabany haýwanlary goramagyň adamlary goraýandygyny beýan edýär. Plakat 70x50 santimetr ölçegde bolup, açyk meýdanlarda we internetde görkezilýär.

The Recognition

About the A' Design Award Demir Baýragy

Interdependence Poster Dizaýny A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Interdependence Poster Dizaýny uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Interdependence Poster Dizaýny jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020