Hong Kong Trade Development Council tarapyndan döredilen Neon Nights Primary Function: Söwda Sergisi Guramaçysynyň Giňişligi dizaýny Çäre we Waka Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.
KümüşÇäre· 2021
Neon Nights Primary Function: Söwda Sergisi Guramaçysynyň Giňişligi
dizaýner: Hong Kong Trade Development Council
Müşderi: Hong Kong Trade Development Council
Çäre Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi
Tassyklanan Baýrak Ýeňijisi
#106406 üçin Baýrak Ýagdaýyny BarlaňDizaýn
Neon Nights Primary Function: Söwda Sergisi Guramaçysynyň Giňişligi hakynda
Neon Nights – Gonkongdaky moda söwda sergisi üçin döredilen çäre dizaýnydyr. Konsepsiýa häzirki zaman moda reňk tendensiýalaryny retro Gonkong neon köçe belgileriniň görnüşi bilen birleşdirýär. Üç sany zolak taslanyldy. Baş girelgede garşylaýan gurnama ýerleşdirildi. Sergi zalynyň girelgesi hem oňa gabat gelýän bezeg bilen bezeldi. Zalyň içinde 300 inedördül metrlik köpugurly giňişlik moda görkezişlerini, seminarlary we resmi däl duşuşyklary kabul edýär. Kesilen nagyşly metal çarçuwalar, arka yşyklandyrylan reňkli panellar we neon stilindäki belgiler janly görnüşi emele getirýär.
Ykrar etme
A' Design Award Kümüş Baýragy hakynda
Neon Nights Primary Function: Söwda Sergisi Guramaçysynyň Giňişligi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Neon Nights Primary Function: Söwda Sergisi Guramaçysynyň Giňişligi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Neon Nights Primary Function: Söwda Sergisi Guramaçysynyň Giňişligi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Dizaýnyň sahna arkasy
Metbugat toplumy
Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.
- Üýtgeşik Aýratynlyklar
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Ölçegler we Gaplama
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Bellikler
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Önümçilik Tehnologiýasy
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Dizaýn Kynçylygy
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Gözleg
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Ylham
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Taslama Dowamlylygy
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Iş Akymy
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patentler
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Topar Agzalary
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Surat Awtorlary
- Hong Kong Trade Development Council
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