Hsuan-Hui Lee tarapyndan Transformers the Skin Test House Pop Up Dükan

Hsuan-Hui Lee tarapyndan döredilen Transformers the Skin Test House Pop Up Dükan dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirIçki Bezeg· 2021

Transformers the Skin Test House Pop Up Dükan

dizaýner: Hsuan-Hui Lee

Müşderi: Birkin Creative Integrated Marketing Service Limited

Içki Bezeg Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Dizaýn

Transformers the Skin Test House Pop Up Dükan hakynda

Transformers the Skin Test House kosmetika markasy üçin niýetlenen "pop up" dükandyr. Dükan polat karkasly konteýnerlerden gurlan bolup, poly, potolagy we diwarlary agaçdan we ekologiýa taýdan arassa serişdelerden ýasalandyr. LED yşyk gutulary we witrinalar önümleri içinde görkezýär. Bölekler on iki sagadyň dowamynda ýygnalyp bilner we dürli sanlarda birleşdirilip bilner, ýagynly howa üçin bolsa üsti ýapyk gurnama goşulyp bilner. Ähli materiallar gaýtadan ulanmaga ýaramly bolup, dükan jemgyýetçilik ýerlerinde geçirilen sergi çärelerinde takmynan altmyş gezek ýygnalyp we sökülip gurlupdyr.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Transformers the Skin Test House Pop Up Dükan A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Transformers the Skin Test House Pop Up Dükan uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Transformers the Skin Test House Pop Up Dükan jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Ölçegler we Gaplama: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Bellikler: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Önümçilik Tehnologiýasy: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Dizaýn Kynçylygy: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Gözleg: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Ylham: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Taslama Dowamlylygy: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Iş Akymy: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Topar Agzalary: Birkin Creative Integrated Marketing
Surat Awtorlary: Birkin Creative Integrated Marketing