Hang Seng Bank Bank Şahamçasynyň Interýeri by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.
BürünçIçki Bezeg· 2021
Hang Seng Bank Bank Şahamçasynyň Interýeri
Client: IMO design
A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category
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The Design
About Hang Seng Bank Bank Şahamçasynyň Interýeri
Hang Seng Bank Gonkongda ýerleşýän täze nesil bank şahamçasynyň interýeridir. Şahamça 152 inedördül metr meýdany öz içine alýar we ýagty hem-de myhmansöýer ýerleşdirilişe eýedir, oňaýly yşyklandyryş we ýyly agaç elementler bilen bezelendir. Sanly hyzmat aýratynlyklary interýer bilen utgaşdyrylandyr, şol sanda elektron nobat ulgamy, sanly hyzmatlar barы we öz-özüne hyzmat ediş stойkasy bar. Müşderiler geljekde bank ýapplikasiýasy arkaly stойka hyzmatlary üçin elektron nobat belgisini öňünden alyp bilerler. Dizaýnyň maksady şahamçada garaşmak wagtyny azaltmak we bank hyzmatlaryny has netijeli hem-de özara täsirleşiji etmekdir.
The Recognition
About the A' Design Award Bürünç Baýragy
Hang Seng Bank Bank Şahamçasynyň Interýeri A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Hang Seng Bank Bank Şahamçasynyň Interýeri uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Hang Seng Bank Bank Şahamçasynyň Interýeri zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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