Tongrentang Zhima Health Söwda Içerki Dizaýny by Yong Wong

Tongrentang Zhima Health Söwda Içerki Dizaýny by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Altyn Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

AltynIçki Bezeg· 2021

Tongrentang Zhima Health Söwda Içerki Dizaýny

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Altyn Baýragy Winner in Içki Bezeg Category

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Verified Award Winner

Verify Award Status for #108738

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Colors

The Design

About Tongrentang Zhima Health Söwda Içerki Dizaýny

Tongrentang Zhima Health Pekinde ýerleşýän tejribe dükanydyr. Dükan üç gatda 5000 inedördül metr meýdany tutýar. Iýmit goşundylary, iýmitlendiriji önümler we saglyk tehnologiýasyny öz içine alýan saglygy goraýyş önümleri bir ýerde hödürlenýär. Içerki bezegde gaty agaç we bürünç ýaly kontrast döredýän materiallaryň giň meýdanlary ulanylýar. Aşaky gatdan ýokarylygyna dört tema hödürlenýär, ýagny sorag-jogap, iýmit, sagalyş we bejergi. Dükan şeýle hem müşderiler üçin amatly sosial giňişlik bolup hyzmat edýär.

The Recognition

About the A' Design Award Altyn Baýragy

Tongrentang Zhima Health Söwda Içerki Dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Tongrentang Zhima Health Söwda Içerki Dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Tongrentang Zhima Health Söwda Içerki Dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design