LiNing 8th Gen Flagman Dükany by Yingtao Xu

LiNing 8th Gen Flagman Dükany by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

KümüşIçki Bezeg· 2021

LiNing 8th Gen Flagman Dükany

by Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award Kümüş Baýragy Winner in Içki Bezeg Category

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Verified Award Winner

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Colors

The Design

About LiNing 8th Gen Flagman Dükany

LiNing 8-nji Nesil sport brendi üçin flagman dükanydyr we 2049 inedördül metr meýdany öz içine alýar. Dizaýn ylgaw ýodalaryndan we basketbol meýdançalaryndan ylham alýar. Girelgede ylgaw önümleri reňk çalyşýan we ritmde ýaldyraýan ýagtylyk zolaklarynyň astynda görkezilýär. Merkezdäki LED ekran basketbol meýdançalarynyň üstündäki ekranlary ýatladýar we basketbol sergisini çarçuwalaýar. Içki üstler ýönekeý sement ulanýar, tekjeler bolsa metaldan we karbon süýüminiň dokumasy bilen örtülen poslamaýan polatdan ýasalýar. Tekjeler galyndyny azaltmak üçin bölünip we gaýtadan işlenip bilner. Harytlar aýdyň mowzuk zolaklarynda toparlara bölünýär.

The Recognition

About the A' Design Award Kümüş Baýragy

LiNing 8th Gen Flagman Dükany A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. LiNing 8th Gen Flagman Dükany ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. LiNing 8th Gen Flagman Dükany köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensions & Packaging: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Production Technology: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Challenge: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Research: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiration: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Project Duration: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operation Flow: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Team Members: Designer: Xu Yingtao
Designer: Yu Danfeng
Image Credits: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.