Theodorus File Box Faýl Gutusy by Kazuaki Kawahara

Theodorus File Box Faýl Gutusy by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Demir Baýragy in Sungat we Kanselýariýa Esbaplary Dizaýny Competition Category.

DemirSungat Esbaplary· 2021

Theodorus File Box Faýl Gutusy

by Kazuaki Kawahara

Client: Theodorus

A' Design Award Demir Baýragy Winner in Sungat Esbaplary Category

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Verified Award Winner

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Colors

The Design

About Theodorus File Box Faýl Gutusy

Theodorus Faýl Gutusy resminamalary we žurnallary saklamak üçin döredilen faýl gutusydyr. Üç guty yzygiderli goýlanda, her gutynyň şekili ýarym tegelek emele getirýär, gutularyň içki taraplary hem şekiller bilen çap edilendir. Dört dizaýn iki topara bölünýär. Kosmos topary Aý we Ýer şekillerini özünde jemleýär, miwe topary bolsa garpyz we mämişi şekillerini görkezýär. Kosmos temasy müşderiniň aerokosmos pudagyndaky işini şöhlelendirýär. Her guty gasynlanan kartondan ýasalyp, iki tarapyna çap edilen kagyz ýelmenendir. Çap edilen şekiller hakyky suratlara esaslanýar.

The Recognition

About the A' Design Award Demir Baýragy

Theodorus File Box Faýl Gutusy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Theodorus File Box Faýl Gutusy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Theodorus File Box Faýl Gutusy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.