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VB Home Dükan Dizaýny by Martin Chow

VB Home Dükan Dizaýny by Martin Chow is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.


BürünçIçki Bezeg· 2021

VB Home Dükan Dizaýny

by Martin Chow

Client: Hot Koncepts Design Ltd.

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

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The Design

About VB Home Dükan Dizaýny

Hytaýda “Villeroy” we “Boch” öý hyzmatlary (VB Home) üçin ilkinji dükan. Dükan öň zawod bolan durky täzelenen ýerde ýerleşýär. Dizaýner, VB önümleriniň ulanylyşyna we Europeanewropanyň durmuş ýörelgesine esaslanýan interýerlere "Öý süýji öýi" mowzugyny teklip etdi. Dizaýner, VB önümleriniň taryhyna we dürli görnüşlerine düşünmek üçin köp wagt sarp edýär. Müşderi bilen çekişmeden soň, ahyrsoňy hemmeler içerki dizaýn üçin "Öý süýji öýi" mowzugyna razy boldular.

The Recognition

About the A' Design Award Bürünç Baýragy

VB Home Dükan Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. VB Home Dükan Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. VB Home Dükan Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging
The shop is around 1000 square meter.
Tags
#shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology
Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge
The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research
As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration
Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration
The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow
This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents
Copyright belongs to Hot Koncepts Design Limited.
Team Members
Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits
Photographer Kimi Guan.

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