Beimu Baş Dükanyň Interýeri by Huson is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

BürünçIçki Bezeg· 2021

Beimu Baş Dükanyň Interýeri

by Huson

Client: Beimu Home

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

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Verified Award Winner
Verify Award Status for #116018

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Beimu Baş Dükanyň Interýeri

Beimu Hytaýyň Dongguan şäherinde ýerleşýän, 800 inedördül metr meýdany öz içine alýan baş dükanyň interýeridir. Dizaýn önümleriň görkezilişini pese düşürip, giňişligiň özüni öňe çykarýar, şonuň üçin myhmanlar interýeriň häsiýeti bilen özüne çekilýär. Fasad ýönekeý çyzyklar bilen gara we ak bloklara bölünýär. Marka logotipiniň ýanynda, içerki we daşky giňişligiň arasynda özara görnüş döredýän 3,3 inedördül metrlik ýeke-täk penjire açylýar. Gyzyl we gara reňkler hereketi haýalladýan uzyn geçelgäni emele getirýär. Dürli ölçegdäki stollar we oturgyçlar duşuşyk, dynç alyş we söhbetdeşlik üçin birnäçe şert döredýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Beimu Baş Dükanyň Interýeri A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Beimu Baş Dükanyň Interýeri uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Beimu Baş Dükanyň Interýeri zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Dimensions & Packaging: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tags: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Production Technology: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Design Challenge: Symbol and spirit communication of brand building
Research: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Inspiration: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Project Duration: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Operation Flow: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Team Members: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Image Credits: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020