Altyn Çäre · 2021
Lays Signature Pop-Up Brend Tejribesi
by PepsiCo Design and Innovation
- A' Design Award Altyn Baýragy 2021 in Çäre
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature Pop-Up Brend Tejribesi
Lays Signature — kartoşka çipsleriniň töwereginde döredilen pop-up brend tejribesidir. Bu tejribe eksklýuziw söwda merkezleriniň içindäki wagtlaýyn ýerlerde guralýar we ol ýerde miksologiýa çips bary kiçi sahna hökmünde çykyş edýär. Myhmanlar özboluşly tagamlaryň gözleriniň öňünde el bilen taýýarlanyşyny janly çykyşda synlaýarlar. Teatral we köp duýgurly format çipsleriň hödürlenişini, dadylyşyny we paýlaşylyşyny täzeden göz öňüne getirýär. Maksat, hakyky tejribelere we sosial paýlaşyga gymmat berýän ýaş müşderilere ýetmekdir. Ilkinji tapgyry Lane Crawford söwda merkezinde görkezildi.
About the A' Design Award Altyn Baýragy
Lays Signature Pop-Up Brend Tejribesi A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Lays Signature Pop-Up Brend Tejribesi deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Lays Signature Pop-Up Brend Tejribesi güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
