Customized Farmland Primary Function: Ykjam programma by Xiaoshuai Jing and Huicong Hu

Customized Farmland Primary Function: Ykjam programma by Xiaoshuai Jing and Huicong Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Mobil Tehnologiýalar, Programmalar we Programma Üpjünçiligi Dizaýny Competition Category.

KümüşMobil· 2021

Customized Farmland Primary Function: Ykjam programma

by Xiaoshuai Jing and Huicong Hu

Client: Harbin Institute of Technology, Shenzhen

A' Design Award Kümüş Baýragy Winner in Mobil Category

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Verified Award Winner

Verify Award Status for #120095

View at A' Design Award Press Release Award Badge

Colors

The Design

About Customized Farmland Primary Function: Ykjam programma

Book Text: Customized Farmland – bu oba hojalyk ýerlerini onlaýn kärendesine bermek üçin ykjam programmadyr. Programma şäher ulanyjylaryny Hytaýyň oba ýerleri we adam serişdeleri bilen baglanyşdyrýar. Alty modul hödürlenýär: ýer kärendesi, daýhançylyk, oba syýahatçylygy, 5G göni ýaýlym, onlaýn söwda we onlaýn haýyr-sahawat. Ulanyjylar kartany gözden geçirýär, ýakyndaky ýeri saýlaýar we ol ýerde ösdürilip bilinýän ekinlere seredýär. Göni wideo ösümlikleriň ösüşini hakyky wagtda görkezýär, oba baryp görmek üçin oflaýn saparlary hem bellenip bilner. Ýygnalan hasyl beýleki ulanyjylara satylyp ýa-da platformanyň üsti bilen haýyr-sahawat edilip bilner.

The Recognition

About the A' Design Award Kümüş Baýragy

Customized Farmland Primary Function: Ykjam programma A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Customized Farmland Primary Function: Ykjam programma ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Customized Farmland Primary Function: Ykjam programma köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimensions & Packaging: Designed for the iOS System
Tags: Interface, Interaction Design, Visual Communication, User Experience
Production Technology: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Design Challenge: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Research: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiration: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Project Duration: The project started in December 2019 and finished in September 2020 in Shenzhen.
Operation Flow: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Team Members: Xiaoshuai Jing
Huicong Hu
Image Credits: Images by Xiaoshuai Jing, Huicong Hu, 2021