Be:side Kafe we Gözellik by Akitoshi Imafuku and Lily Sugiyama

Be:side Kafe we Gözellik by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

BürünçIçki Bezeg· 2021

Be:side Kafe we Gözellik

by Akitoshi Imafuku and Lily Sugiyama

Client: Funabashiya

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

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Verified Award Winner

Verify Award Status for #120707

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Colors

The Design

About Be:side Kafe we Gözellik

1805-nji ýyldan bäri arrowroot moçi dükany hökmünde uzak taryha eýe bolan Funabashiya üçin täze başlangyç üçin, dizaýnerler olaryň öz köklerine dolanyp, uzak taryhyny gadyr etmegiň möhümdigini pikir etdiler, şonuň üçin esasy dükanlaryndaky simwoliki glikiniýa arboruny tutuş girelgesiniň dizaýnyna ulandylar. Bu dinamiki giriş dizaýny diňe Aoýamanyň asuda ýaşaýyş sebitinde göze ilip, adamlaryň ünsüni çekman, eýsem ol müşderiler üçin daşarky oturgyç hökmünde hem hyzmat edýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Be:side Kafe we Gözellik A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Be:side Kafe we Gözellik uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Be:side Kafe we Gözellik zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers.
Tags: Japanese design, wisteria arbor, wood, simple
Production Technology: To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
Inspiration: Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
Project Duration: The project started in January 2020 and finished in July 2020 in Shibuya, Japan
Team Members: Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation
Image Credits: Daisuke Shima (ad hoc Inc.)