Nu Bilezik sagat by Maziar Mohit and Iman Kimiaei

Nu Bilezik sagat by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Şaý-sep Dizaýny Competition Category.

KümüşŞaý-sep· 2021

Nu Bilezik sagat

by Maziar Mohit and Iman Kimiaei

Client: I and M Design

A' Design Award Kümüş Baýragy Winner in Şaý-sep Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Bilezik sagat

Nu — dial-y suw bilen doldurylan bilezik sagatdyr. Dial dünýäniň iň hapa suw çeşmeleriniň käbirinden toplanan, ultramelewşe şöhle bilen sterilizirlenen suwy saklaýar. Aç-açan akril diller suwuň içine batyrylan we diýen ýaly görünmeýär. Polat gorpy elläniňde, dilleri ýagtylandyryp wagty görkezýän ýagtylyk çykaryjy diod işjeňleşýär. Gorpuň üstüne gümmezli sapfir aýna oturdylan, gaýyş bolsa kaktus derisinden ýasalypdyr. Görnüşi ýaprakda ýatan çyg damjasynyň konturyny yzarlaýar. Gök reňk arassa ummana degişlidir.

The Recognition

About the A' Design Award Kümüş Baýragy

Nu Bilezik sagat A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Nu Bilezik sagat ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Nu Bilezik sagat köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time.
Dimensions & Packaging: Case diameter 38mm, thickness 12mm, strap width 20mm.
Tags: watch, minimal, timepiece, design, unconventional, water, environment,
Production Technology: Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
Design Challenge: The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
Research: We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
Inspiration: Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour.
Project Duration: The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
Operation Flow: The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
Team Members: Maziar Mohit
Iman Kimiaei
Image Credits: Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021