Fabiano Dalmacio tarapyndan The Book That Grew Öri meýdan gollanmasy

Fabiano Dalmacio tarapyndan döredilen The Book That Grew Öri meýdan gollanmasy dizaýny Şekillendiriş Sungaty we Sungat Gurnamalary Dizaýny Bäsleşik Kategoriýasynda 2021 A' Design Award Platina Baýragy baýragynyň abraýly ýeňijisidir.

PlatinaŞekillendiriş Sungaty· 2021

The Book That Grew Öri meýdan gollanmasy

dizaýner: Fabiano Dalmacio

Müşderi: Rothco, part of Accenture Interactive

Şekillendiriş Sungaty Kategoriýasynda A' Design Award Platina Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

The Book That Grew Öri meýdan gollanmasy hakynda

"Ösen kitap" (The Book That Grew) Irlandiýadaky daýhanlar üçin döredilen öri meýdan gollanmasydyr. Kitapda durnuklylygy we girdejililigi ýokarlandyrmaga gönükdirilen on sapak we on sany amaly maslahat berilýär. Bu on ädim daýhanlary her ýylda ot örüsiniň on aýlawyna we gektardan on tonna ot hasylyna ýetmäge ugrukdyrýar. Her sahypa, söz we çyzgy birnäçe hepdelik ösüş döwründe ýörite akabalar boýunça ugrukdyrylan janly ot kökleri arkaly emele getirildi. Çylşyrymly oba hojalyk prosesleri ýörite döredilen simwollar arkaly düşündirilýär, aýlanyp açylýan sahypada bolsa simwollaryň düşündirişi ýerleşdirilendir.

Ykrar etme

A' Design Award Platina Baýragy hakynda

The Book That Grew Öri meýdan gollanmasy A' Design Award Platina Baýragynyň ýeňijisidir; bu hakykatdanam aýratyn, owadan we şöhratly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Platina ýeňijileri dörediji güýjüň keramatlarydyr, aň-paýhas döredijiliginiň çäklerine güwä bolýar we dizaýnerleriniň deňi-taýy ýok hünärmenligini we alymlygyny görkezýär. Bu dizaýnlaryň eýýamyň estetikasyny kesgitleýän, jemgyýetiň abadançylygyna goşant goşýan we sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerini öňe sürýän iň meşhur eserler bolmagy garaşylýar. The Book That Grew Öri meýdan gollanmasy ýokary kämillik derejesini görkezýär we peýdaly, gymmatly aýratynlyklary bilen dünýäni şübhesiz has gowy ýere öwürýär. The Book That Grew Öri meýdan gollanmasy isleglerimizi oýarýan, ylham berýän, höweslendirýän, begendirýän we uly şatlyk döredýän A' Design Award Platina Baýragyny gazanan eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Ölçegler we Gaplama: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Bellikler: book, design, Ireland, grass, farming, bank
Önümçilik Tehnologiýasy: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Dizaýn Kynçylygy: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Gözleg: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Ylham: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Taslama Dowamlylygy: From October 2018 to May 2019, in Dublin and Amsterdam.
Iş Akymy: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Topar Agzalary: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Surat Awtorlary: Photographer: Diana Scherer
Filmmaker: Jake Viramontez