Steady Power Wire Art Sungat Enjamy by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Sungat Enjamy by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Şekillendiriş Sungaty we Sungat Gurnamalary Dizaýny Competition Category.

BürünçŞekillendiriş Sungaty· 2022

Steady Power Wire Art Sungat Enjamy

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

A' Design Award Bürünç Baýragy Winner in Şekillendiriş Sungaty Category

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Colors

The Design

About Steady Power Wire Art Sungat Enjamy

Steady Power Wire Art, kompaniýanyň ýyllygyna bagyşlanan sergi üçin döredilen sungat enjamydyr. Bu enjam elektrik simleri we kabelleri öndürýän kompaniýa tarapyndan üpjün edilen mis simlerden ýasalyp, kompaniýany alamatlandyrýan uly bir agajyň şekilini çyzýar. Agaçdan gündelik durmuşyň bäş sahnasy uzalyp gidýär: bir bulamak dükany, naharhana stoly, otly, ybadathana we ýangyç maşgalasy (beacon). Sim şekillerine üýtgeýän yşyklandyryş we audio gürrüňdeşlik goşulýar, simleriň kölegeleri bolsa diwarlaryň we potologyň üstüne düşýär. Bu eser 281 inedördül metri tutýar we elektrik energiýasynyň adaty gündelik durmuşy nähili goldaýandygyny görkezýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Steady Power Wire Art Sungat Enjamy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Steady Power Wire Art Sungat Enjamy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Steady Power Wire Art Sungat Enjamy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd