NewForm Sergi Giňişligi by Huainan Jia and Jian Zhu

NewForm Sergi Giňişligi by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

KümüşIçki Bezeg· 2022

NewForm Sergi Giňişligi

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

A' Design Award Kümüş Baýragy Winner in Içki Bezeg Category

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Verified Award Winner

Verify Award Status for #126097

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Colors

The Design

About NewForm Sergi Giňişligi

NewForm — Şanhaýda 224 inedördül metr meýdany öz içine alýan italýan hammam önümleri brendi üçin niýetlenen showroom interýeridir. Dizaýn brendiň tebigatdan gözbaş almak pikirine eýerýär. Meýilnama we myhmanlaryň geçýän ýoly ýagtylyk bilen garaňkylygyň çalyşmagyna esaslanyp, dükany birnäçe özara baglanyşykly giňişliklere bölýär. Tegelek otagda «Suwuň Tansy» diýlip atlandyrylýan asylgy sungat gurnamasy ýerleşdirilip, ol yşyklaryň astynda suw damjasyny ýatladýar. Hytaý bambugy bilen bezelen kiçi arkaly penjire janly peýzažy çarçuwa alýar. Goýy ýaşyl reňkli diwar we ýaşyl ösümlikler galereýa zolagyndan geçip, bu ýerde önümler dürli gurşawlarda görkezilýär.

The Recognition

About the A' Design Award Kümüş Baýragy

NewForm Sergi Giňişligi A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. NewForm Sergi Giňişligi ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. NewForm Sergi Giňişligi köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.