Bay Kosmetika Bölek Dükany by SIG Design

Bay Kosmetika Bölek Dükany by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

DemirIçki Bezeg· 2022

Bay Kosmetika Bölek Dükany

by SIG Design

Client: Sephora

A' Design Award Demir Baýragy Winner in Içki Bezeg Category

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Verified Award Winner

Verify Award Status for #127738

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Colors

The Design

About Bay Kosmetika Bölek Dükany

Seforanyň nyşanly ak we ak zolaklary adamlaryň akymyna ýol açmak we has gowy sarp ediji tejribe getirmek üçin wizual fokus hökmünde ulanyldy. Optiki illýuziýa we tolkunlaryň çyzykly düzümi Sefora aýlagyny emele getirýär, netijede başga bir wizual tejribe bolýar. Ak we ak sütünlerdäki çyzyklar giňişligiň içki bölegine çenli uzalyp, tebigy wizual gollanma emele getirýär.

The Recognition

About the A' Design Award Demir Baýragy

Bay Kosmetika Bölek Dükany A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Bay Kosmetika Bölek Dükany uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Bay Kosmetika Bölek Dükany jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang