Fantasy Factory Bölek Satuw Dükany by SIG Design

Fantasy Factory Bölek Satuw Dükany by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Altyn Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

AltynIçki Bezeg· 2022

Fantasy Factory Bölek Satuw Dükany

by SIG Design

Client: Nayuki

A' Design Award Altyn Baýragy Winner in Içki Bezeg Category

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Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Bölek Satuw Dükany

Esasy satuw nokady hökmünde ýerinde çörek bişirmek bilen fantaziýa zawody, köp işleýän zawod dükany döretmek üçin çaý, bölek satuw, IP sowgatlary we bar pudaklaryny birleşdirýär. FTY dizaýn düşünjesi Zawoddan alyndy. F adalatly diýmekdir. Adamlaryň köp akymy we baý önüm kategoriýalary üçin bu ýer bazara meýilleşdirildi. T wagt diýmekdir. Dükanyň reňki asmanyň reňk üýtgemelerinden alynýar, bu bolsa bir günüň wagt üýtgemegini aňladýar. Y size (müşderilere) degişlidir. Aýnadaky üýtgeşik köp ölçegli interaktiw enjama çenli uzaldyldy.

The Recognition

About the A' Design Award Altyn Baýragy

Fantasy Factory Bölek Satuw Dükany A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Fantasy Factory Bölek Satuw Dükany deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Fantasy Factory Bölek Satuw Dükany güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019