Blue Frog Bar We Restoran by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

DemirIçki Bezeg· 2022

Blue Frog Bar We Restoran

by SIG Design

Client: Blue Frog

A' Design Award Demir Baýragy Winner in Içki Bezeg Category

19,467

Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar We Restoran

Mawy gurbaga panjara iýmitleri we kokteýller bilen üpjün edýär. Dizaýn, häzirki zaman Amerikan medeni aýratynlyklaryny görkezmek üçin zerurdyr. Dürli sosial ýagdaýlary çözmek üçin açyk we boş ýer döretmek üçin sarp edijiler hezil edip nahar iýip bilerler. Täsin 100 ok medeniýeti müşderilere tolgunma we kynçylyk getirýär. Şol sebäpden, tutuş giňişlige tolgunma geçirmek üçin göz merkezi. Qualityokary hilli giňişlik döretmek üçin dürli materiallar, köp gatlakly şekiller we sungat bezegi kabul edilýär.

The Recognition

About the A' Design Award Demir Baýragy

Blue Frog Bar We Restoran A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Blue Frog Bar We Restoran uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Blue Frog Bar We Restoran jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing