Leticia Nobell tarapyndan Amaro Durmuş Dükany

Leticia Nobell tarapyndan döredilen Amaro Durmuş Dükany dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.

KümüşIçki Bezeg· 2022

Amaro Durmuş Dükany

dizaýner: Leticia Nobell

Müşderi: Amaro

Içki Bezeg Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Amaro Durmuş Dükany hakynda

Täze “Amaro” fiziki dükanlary, suwuklyk çäginde dürli kategoriýalarda aýal-gyzlary moda, dizaýn, tehnologiýa, gözellik we saglyk bilen baglanyşdyrýan maksatly durmuş ýörelgesini görkezýär. Aýalyň egrileri we zenan çyzyklary, çig malyň ýönekeýligi we tebigatyň birleşmegi bu dizaýny ylhamlandyrdy, bu ýerde müşderi özüni şol bir wagtyň özünde minimalist we baý, tehnologiýa we amatly giňişlikde garşy alar we hezil eder. garşydaşlary goşundylara öwürýän häzirki zaman we ýyly.

Ykrar etme

A' Design Award Kümüş Baýragy hakynda

Amaro Durmuş Dükany A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Amaro Durmuş Dükany ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Amaro Durmuş Dükany köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Ölçegler we Gaplama: Total floor area is 1300 square meters
Bellikler: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Önümçilik Tehnologiýasy: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Dizaýn Kynçylygy: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Gözleg: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Ylham: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Taslama Dowamlylygy: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Iş Akymy: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Topar Agzalary: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Surat Awtorlary: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso