Environment Day Esasy Wezipe: Aýna Witrinasy by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 A' Design Award Demir Baýragy in Durnukly Önümler, Taslamalar we Ýaşyl Dizaýn Competition Category.
DemirDurnukly Önüm· 2022
Environment Day Esasy Wezipe: Aýna Witrinasy
Client: Arçelik
A' Design Award Demir Baýragy Winner in Durnukly Önüm Category
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The Design
About Environment Day Esasy Wezipe: Aýna Witrinasy
Kitap Teksti: "Daşky Gurşaw Güni" Istanbulda ýerleşýän bir dükan üçin döredilen aýna witrinasydyr. Witrinada, ýoldan geçýän adamlaryň ünsüni özüne çekýän, elde ýasalan gurak ýer diwary görkezilýär. Bu pikir Ýerdäki gurakçylykdan we tebigy serişdeleriň ýitirilmeginden gelip çykdy. Täzelenmegiň heniz mümkin bolup durýandygyny görkezmek üçin, gurak ýeriň içinden geçip barýan ýaşyl meýdan dizaýn edildi. Gurak ýer, MDF plitalaryna çekilen we ýaryklary emele getirmek üçin bir hepde günde guradylan palçykdan ýasaldy. Ýaşyl meýdançalar mohdan ýasalyp, harplar bolsa agaçdan kesilip taýýarlandy. Witrinanyň takmynan 98 göterimi durnukly we organiki materiallardan ýasalandyr.
The Recognition
About the A' Design Award Demir Baýragy
Environment Day Esasy Wezipe: Aýna Witrinasy A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Environment Day Esasy Wezipe: Aýna Witrinasy uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Environment Day Esasy Wezipe: Aýna Witrinasy jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Dimensions & Packaging
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - Tags
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- Production Technology
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Design Challenge
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Inspiration
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Project Duration
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Operation Flow
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Team Members
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - Image Credits
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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