Chasing Light Görkeziş zaly by AD Architecture is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.
KümüşIçki Bezeg· 2022
Chasing Light Görkeziş zaly
Client: AD Architecture
A' Design Award Kümüş Baýragy Winner in Içki Bezeg Category
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- Verified Award Winner
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The Design
About Chasing Light Görkeziş zaly
Chasing Light — Hytaýyň Foşan şäherinde keramiki plitka brendi üçin döredilen görkeziş zalydyr. Interýer 890 inedördül metri öz içine alýar we kabul ediş, sergi hem-de tejribe zolaklaryny birleşdirýär. Keramiki plitka önümleri dört kategoriýa bölünýär we giňişligiň içinde keseligine we dikligine ýerleşdirilen ýüzlerde görkezilýär. Geometrik görnüşler we otaglaryň gerimi uly aglomerirlenen daş panellerini nygtaýar. Yşyk panelleriň tebigy dokumalaryny güýçlendirýär. Esasy materiallar aglomerirlenen daş panelini, çeper boýagy, poslamaýan polady we akrili öz içine alýar. Ýerleşdiriş myhmanlary aýdyň ugur boýunça alyp barýar.
The Recognition
About the A' Design Award Kümüş Baýragy
Chasing Light Görkeziş zaly A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Chasing Light Görkeziş zaly ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Chasing Light Görkeziş zaly köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
- Dimensions & Packaging
- Building area:890 square meters
Type:Showroom - Tags
- AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
- Production Technology
- The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic - Design Challenge
- Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge. - Research
- The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation. - Inspiration
- Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
- Project Duration
- Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province - Operation Flow
- The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes. - Team Members
- Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE - Image Credits
- Ouyang Yun
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