SberPay Primary Function: Töleg Programmasy by Sber

SberPay Primary Function: Töleg Programmasy by Sber is a highly esteemed winner of the very prestigious 2022 A' Design Award Kümüş Baýragy in Mobil Tehnologiýalar, Programmalar we Programma Üpjünçiligi Dizaýny Competition Category.

KümüşMobil· 2022

SberPay Primary Function: Töleg Programmasy

by Sber

Client: Sber

A' Design Award Kümüş Baýragy Winner in Mobil Category

33,041

Verified Award Winner

Verify Award Status for #137184

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SberPay Primary Function: Töleg Programmasy

SberPay onlaýn we programma içi söwdalar üçin niýetlenen töleg programmasydyr. Tölegler SberBank Online programmasy arkaly amala aşyrylýar, şonuň üçin kart maglumatlary dükanlara ýa-da hyzmatdaşlara geçirilmeýär. Kartyň galyndysyny her tölegden öň görmek bolýar. Bir gezeklik tölegler, gaýtalanýan tölegler we abunalyklar goldanýar, soňra ulanmak üçin çäksiz sanda kart baglanyşdyrylyp bilner. Wizual dil ýönekeý bolup, ol tipografiýa, düwme we gradiýente esaslanýar. Maksat kart maglumatlaryny girizmek zerurlygyny aradan aýyrmak we tölegi çalt hem-de howpsuz etmekden ybaratdyr.

The Recognition

About the A' Design Award Kümüş Baýragy

SberPay Primary Function: Töleg Programmasy A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. SberPay Primary Function: Töleg Programmasy ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. SberPay Primary Function: Töleg Programmasy köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensions & Packaging: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tags: innovation, payments, pay, acquiring, internetacquiring
Production Technology: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Design Challenge: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Research: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiration: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Project Duration: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Operation Flow: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patents: Sberbank
Team Members: Daria Prokuda
Shishki Collective