DB and B Pte Ltd tarapyndan döredilen Amplifying Identity Primary Function: Ofis Interýer Dizaýny dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Kümüş Baýragy baýragynyň abraýly ýeňijisidir.
KümüşIçki Bezeg· 2022
Amplifying Identity Primary Function: Ofis Interýer Dizaýny
dizaýner: DB and B Pte Ltd
Müşderi: DB&B Pte Ltd
Içki Bezeg Kategoriýasynda A' Design Award Kümüş Baýragy Ýeňijisi
Tassyklanan Baýrak Ýeňijisi
#137777 üçin Baýrak Ýagdaýyny BarlaňDizaýn
Amplifying Identity Primary Function: Ofis Interýer Dizaýny hakynda
Book Text: Amplifying Identity Singapurdaky Asia Square-de ýerleşýän ofis interýer dizaýnydyr. Iş ýeri üç gaty öz içine alýar we jemi 9 300 inedördül metr meýdany tutýar. Çeýe we gibrid iş görnüşini goldamak üçin elli sany hyzmatdaşlyk nokady we bäş sany uly maslahat otagy gatlaryň arasynda paýlanandyr. Kompaniýanyň medeniýetini, ýolbaşçylyk ýörelgelerini we taryhyny görkezmek üçin geçelgelere we diwar giňişliklerine ýörite gurşaw grafikalary ulanylýar. Daşky gurşawa täsiri çäklendirmek üçin durnukly materialdan ýasalan halylar, pes düzümli üýtgäp durýan organiki birleşmeli boýag we zolaklara bölünen yşyklandyryş ulanylýar.
Ykrar etme
A' Design Award Kümüş Baýragy hakynda
Amplifying Identity Primary Function: Ofis Interýer Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Amplifying Identity Primary Function: Ofis Interýer Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Amplifying Identity Primary Function: Ofis Interýer Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.
Dizaýnyň sahna arkasy
Metbugat toplumy
Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.
- Üýtgeşik Aýratynlyklar
- Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
- Ölçegler we Gaplama
- This project spans across 3 levels, with a total area of 9,300 square meters in size.
- Bellikler
- Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
- Önümçilik Tehnologiýasy
- Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
- Dizaýn Kynçylygy
- One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
- Gözleg
- With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities. - Ylham
- Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
- Taslama Dowamlylygy
- The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
- Topar Agzalary
- Ricardo Celis
Victor Wong - Surat Awtorlary
- All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/
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