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Conlia Home Image Store Bölekleýin Söwda Interýer Dizaýny by Zehua Zheng

Conlia Home Image Store Bölekleýin Söwda Interýer Dizaýny by Zehua Zheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.


BürünçIçki Bezeg· 2022

Conlia Home Image Store Bölekleýin Söwda Interýer Dizaýny

by Zehua Zheng

Client: Conlia Home

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

Colors

The Design

About Conlia Home Image Store Bölekleýin Söwda Interýer Dizaýny

Conlia Home Image Store, Hytaýyň Szýanmen şäherinde ýerleşýän öý mebel markasy üçin döredilen bölekleýin söwda interýerdir. Dizaýn hytaý gadymy binagärliginden we gündogar maşgala durmuşyndan ylham alýar. Agaç kütükler we poslamaýan polat balkalary we penjire germewlerini ýatladýar. Polipropilen listler, hasyr dokamalary we ýumşak matalar tebigy dokumany artdyrýar. Ýarym açyk we simmetrik ýerleşiş içki we daşky bölekleri birleşdirýär. Funksional zolaklar doly bölünmän, birleşdirilen bolup, gatlakly giňişlik döredýär. Tematiki sahna modullary dürli otag şertlerini görkezip, asuda alyş-çalyş tejribesini goldaýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Conlia Home Image Store Bölekleýin Söwda Interýer Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Conlia Home Image Store Bölekleýin Söwda Interýer Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Conlia Home Image Store Bölekleýin Söwda Interýer Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by traditional Chinese architectural style and oriental family lifestyle, the brand concept store follows the notion of natural, comfortable and elegant, and is committed to providing home users with proposals for a better life through the integration of traditional elements and modern techniques, and to creative a localized home life collection platform.
Tags
Natural, comfortable, oriental features, domesticity, elegant household items
Production Technology
The store made of logs and stainless steel refers to features of traditional Chinese architecture, such as trusses and window grilles, and uses modern stainless steel, pp sheet and other materials to connect the whole space instead of completely separating functional areas, therefore creates a layered space. Furthermore, the application of rattan-weaving materials and soft fabrics also brings natural and elegant oriental features to the store.
Design Challenge
1. Employ traditional culture to make appropriate modernization adjustments to traditional architectural elements, and recreate in materials, structure, techniques, etc.;
2. Develop thematic and delightful scene modules to give advice for a better life.
Research
The research on modern home stores found that, with the continuous growth of the consumption level of Chinese residents, people began to express their taste though home decoration; Moreover, the return and development of traditional culture has spawned more creations based on traditional aesthetics.CONLIA HOME integrates oriental humanistic aesthetics and home decoration to create a general store highlighting local features. In addition, there are no other similar brands in China insofar.
Inspiration
The brand concept store is designed for inheriting and carrying forward traditional Chinese culture and architectural art, and is committed to conveying the idea of natural residence through modern creation techniques.
The new pursuitsChinese people for a better life arouses their aesthetic taste in the national cultural psychology. Characteristics of traditional Chinese architecture reflects the traditional culture and spiritual realm of people.
Project Duration
Guangzhou, Guangdong province witnessed the launch of this project in July, 2021, and it was completed in Jiangmen, Guangdong Province, in December, 2021.
Operation Flow
1. The semi open store design and the squire and symmetrical layout connect the inside and outside, appear transparent and natural,and attractive to consumers.
2. Diversified functional areas constitute modularized scenes with different themes, thus improve the in store shopping experience.
3. The application of elements in traditional Chinese architecture, with materials of different textures and colors, endows the space with traditional humanistic aesthetic appeal.
Team Members
Designer: ZE HUA ZHENG
Designer: WANG YING PAN

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