Jesvin Yeo tarapyndan döredilen Fading Traditional Trades and Crafts Kitap dizaýny Çap we Neşir Mediýa Dizaýny Bäsleşik Kategoriýasynda 2022 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.
AltynÇap· 2022
Fading Traditional Trades and Crafts Kitap
dizaýner: Jesvin Yeo
Çap Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi
Tassyklanan Baýrak Ýeňijisi
#140455 üçin Baýrak Ýagdaýyny BarlaňDizaýn
Fading Traditional Trades and Crafts Kitap hakynda
Kitapda, Singapuryň adaty senetçileri tarapyndan kagyz aagondarha gaýyklaryndan we hindi şaý-seplerinden Peranakan monjuk aýakgaplaryna çenli çylşyrymly jikme-jiklikleri resminamalaşdyrmak we görkezmek üçin 3D nagyş ulanylýar. Reňk sahypalary adaty senetleriň ösmegini we ýykylmagyny alamatlandyrýar, sebäbi senagat ösüş döwrüni (zerikli) altyn asyryna (sary) başlaýar we kem-kemden ýitýär (ak). Sahypalara kölege bermek we Singapuryň bu maddy däl medeni mirasynyň ýitirilen sungatlaryny açmak üçin okyjylar üçin pastel hek dakylýar, sebäbi ony diňe adamlar gorap bileris, goldap bileris we yzyna getirip bileris.
Ykrar etme
A' Design Award Altyn Baýragy hakynda
Fading Traditional Trades and Crafts Kitap A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Fading Traditional Trades and Crafts Kitap deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Fading Traditional Trades and Crafts Kitap güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Dizaýnyň sahna arkasy
Metbugat toplumy
Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.
- Üýtgeşik Aýratynlyklar
- What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
- Ölçegler we Gaplama
- Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers - Bellikler
- Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
- Önümçilik Tehnologiýasy
- The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
- Dizaýn Kynçylygy
- The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
- Gözleg
- Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
- Ylham
- Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
- Taslama Dowamlylygy
- The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
- Iş Akymy
- The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
- Patentler
- Copyrights belong to Jesvin Yeo, 2021
- Topar Agzalary
- Jesvin Yeo
Alvin Ng. - Surat Awtorlary
- All images: Photographer Victor Gui, 2021 and 2022
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