Re Form Zergärçilik toplumy by Chow Tai Fook Jewellery Creative Centre

Re Form Zergärçilik toplumy by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Şaý-sep Dizaýny Competition Category.

BürünçŞaý-sep· 2023

Re Form Zergärçilik toplumy

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

A' Design Award Bürünç Baýragy Winner in Şaý-sep Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Re Form Zergärçilik toplumy

Re:Form üç sürüşýän monjukdan we zynjyrdan ýasalan zergärçilik toplumydyr. Sürüşýän monjuklar adatça monjuk we bilezikleriň uzynlygyny sazlamak üçin ulanylýan gizlin bölekleridir. Re:Form sürüşýän monjugy dizaýnyň esasy elementine öwürýär. Her bir monjuk zynjyryň islendik ýerinde ýerleşdirilip bilner, şeýlelikde geýýän adam monjuk, bilezik ýa-da başga görnüşleri emele getirip biler. 36 dýuýmlyk zynjyr 120-den gowrak utgaşyklyga mümkinçilik berýär, 18 dýuýmlyk zynjyr bolsa iň azyndan 90 utgaşyklyk berýär. Bu toplum geýýän adamy döredijilige gatnaşmaga çagyrýar we ýönekeý hem-de uzak dowam edýän stili goldaýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Re Form Zergärçilik toplumy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Re Form Zergärçilik toplumy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Re Form Zergärçilik toplumy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release