The Link Şaý-Sepler by Jelena Dinic is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Şaý-sep Dizaýny Competition Category.

BürünçŞaý-sep· 2023

The Link Şaý-Sepler

by Jelena Dinic

Client: Jelena Dinic

A' Design Award Bürünç Baýragy Winner in Şaý-sep Category

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Verified Award Winner

Verify Award Status for #144381

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Link Şaý-Sepler

“The Link” -iň pikiri, ýer ýüzündäki adamlary birleşdirjek hasaplanýan Aýyň simwolizmini ulanmakdy. Bu, baglanyşyk düşünjesi bilen utgaşyp, has ulurak, tutuş bir zynjyryň aýrylmaz bölegi bolmagyny aňladýar. Iki maksat hem kelle görnüşinde, şeýle hem dürli ölçegli we ýerleşen Aý şekilli baglanyşyklardan ybarat, açyk we rahatlyk çukuryny emele getirýär. Bu baglanyşyklar bir wagtyň özünde Aýyň dürli fazalaryny görkezýär. Dizaýneriň maksady, bu eseriň üsti bilen uzakdaky adamlar bilen has ýakyn aragatnaşykda bolmaklaryna kömek etmekdi.

The Recognition

About the A' Design Award Bürünç Baýragy

The Link Şaý-Sepler A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. The Link Şaý-Sepler uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. The Link Şaý-Sepler zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Link is a fashion ring accompanied by a pair of earrings and a pendant. The idea was to use the concept of "link" and its primary meaning of connecting, as being a part of something bigger - the chain. It is combined with the symbolism of the Moon which, according to some interpretations, also connects. Both motives are presented in the head shape as well as the shank which is composed of Moon shaped links differently sized and positioned, forming an open shank.
Dimensions & Packaging: The inner radius of the ring is 17.8 mm, the head width is 17.1 mm, the shank varies from 2.9 mm to 8.3 mm. The weight of this piece is estimated at 5.27 g (925 Sterling Silver). The earrings are comprised of two elements joined with a jump ring. They are 25.3 mm long and 14.7 mm wide. The estimated weight is 2.8 g per pair (925 Sterling Silver). The pendant is 28.9 mm long, 28.9 mm wide and is comprised of two elements joined with a jump ring. Its weight is estimated at 1.9 g.
Tags: Ring, Jewellery, Moon, The Link, Silver, Gold
Production Technology: The ring and the accompanying earrings and pendant were first hand sketched and then modeled in the Gemvision Matrix software with the idea of being directly cast after 3D printing into a 925 Sterling Silver alloy or a 14 k white gold alloy, as well as any other metal used in the jewellery industry, and finished with a high gloss polish.
Design Challenge: The motif of the Moon has always been an inspiration to artists from different spheres of art so it’s difficult to implement something so frequently exploited into something new while avoiding being misinterpreted as biased towards any cultural, racial, national or religious group. The Moon is a universal motif. Therefore, there is still room to bring it closer to people in another way and for us to connect through something we have all always held near, in this time of overall lack of connection.
Research: Over the course of history, time has shown that jewellery is used as a form of self expression. This is why people buy, wear and become attached to jewellery based on the symbolism those pieces carry, but the personal symbolism which people create through their connection with the jewellery is crucial, as is the story which each individual has and which stands behind the jewellery’s true immaterial value.
Inspiration: The Moon is the bond between two people who are miles apart. If they only look up at the Moon at the same time, it will be their link to each other. Connection with loved ones who are far away and who they think of when they see the Moon. Carrying this Link with them through the jewellery, sharing the same moonlight.
Project Duration: The idea of creating this project arose in July 2021, during the COVID-19 pandemic when traveling was made difficult which made seeing people in other countries a challenge. After months of careful planning, the jewellery was 3D modeled and rendered in November 2021. The entire process took place in Nis, Serbia.
Operation Flow: The ring is a piece of jewellery worn by almost every person on the planet. This piece, along with the earrings and pendant, can be worn every day and on special occasions because of its simplicity and anatomical design. What makes this ring practical is its open shank which allows the size to be adjusted.