Responsive Spaces and Michael Holzer tarapyndan Spot On Interaktiw Yşyk Gurnama

Responsive Spaces and Michael Holzer tarapyndan döredilen Spot On Interaktiw Yşyk Gurnama dizaýny Gurnama Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynGurnama· 2023

Spot On Interaktiw Yşyk Gurnama

dizaýner: Responsive Spaces and Michael Holzer

Müşderi: Creative Region / City of Linz

Gurnama Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#144465 üçin Baýrak Ýagdaýyny Barlaň

Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Spot On Interaktiw Yşyk Gurnama hakynda

Dükanyň boş penjireleri içgysgynç. Esasanam Covid-19 pandemiýasy sebäpli boş dükanyň penjireleri Linz şäheri üçin has derwaýys meselä öwrüldi. Emma, hususan-da, şäheriň uly ýerlerinde bu ýerler ulanylmaýan görkeziş meýdançalarydyr, bu aralykda gowy ulanylyp bilner. Şonuň üçin bu täsin dükan penjiresini gurmak we & quot; Spot On & quot; arkasynda işlenip düzüldi. Interaktiw ýagtylyk gurnamalary boş penjireleri özüne çekiji we ajaýyp sungat eserlerine öwürýär, şol bir wagtyň özünde ýerli kärhanalara gymmatly wagtlaýyn tapgyr hödürleýär. Biz. Söýgi. Linz.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Spot On Interaktiw Yşyk Gurnama A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Spot On Interaktiw Yşyk Gurnama deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Spot On Interaktiw Yşyk Gurnama güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Ölçegler we Gaplama: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Bellikler: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Önümçilik Tehnologiýasy: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Dizaýn Kynçylygy: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Gözleg: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Ylham: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Taslama Dowamlylygy: Since August 2021 in Linz
Iş Akymy: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Topar Agzalary: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Surat Awtorlary: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus