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Low-Carbon Life Mobil Programma by CCB Fintech Co., Ltd.

Low-Carbon Life Mobil Programma by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Durnukly Önümler, Taslamalar we Ýaşyl Dizaýn Competition Category.


BürünçDurnukly Önüm· 2023

Low-Carbon Life Mobil Programma

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

A' Design Award Bürünç Baýragy Winner in Durnukly Önüm Category

Colors

The Design

About Low-Carbon Life Mobil Programma

Low-Carbon Life (Pes Uglerodly Durmuş) interaktiw 3D sahnalar arkaly pes uglerodly durmuşy düşündirmek üçin döredilen mobil programmadyr. Programma hapalanmadan zyýan çeken şäheri görkezmek üçin simulirlenen hakykylykdan peýdalanýar. Ulanyjylar hakyky syýahat kartyny birikdirip, ýaşyl transporty saýlamak we gündelik zyňyndy azaltma çärelerine goşulmak arkaly ýaşyl energiýa gazanýarlar. Soňra ýaşyl energiýa wirtual agaçlary ekmek we sahnany gowulandyrmak üçin ulanylýar, şeýle-de sowgatlara çalşyrylyp bilner. Aýdyň maglumat diagrammalary netijeleri görkezýär. Maksat uglerod çägini we uglerod bitaraplygyny ýönekeý we düşnükli usulda düşündirmekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Low-Carbon Life Mobil Programma A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Low-Carbon Life Mobil Programma uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Low-Carbon Life Mobil Programma zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
"Low-Carbon Life" is an application app that uses virtual reality 3D interactive scenes to create an easy to understand carbon peak, carbon neutralization and science popularization. With real life scenes as a reference, it builds an immersive experience that combines reality with reality, popularizes low-carbon environmental protection knowledge in an intuitive and easy to learn way, and guides users to participate in low-carbon environmental protection actions with friendly experience interaction.
Dimensions & Packaging
This design is made with Sketch. it is based on iPhone X(1125px x 2436px)
Tags
Environmental science popularization, Green travel, 3D scene, Simulation reality, Interactive games
Production Technology
1. According to the environmental pollution problem, provide the building elements of urban pollution source, daily low-carbon tips, carbon reduction ranking, tree planting, etc. to create a carbon peak and carbon neutral scene with virtual game screen
2. Provide virtual online learning to practice low-carbon action, free from the constraints of real life time and place.
Design Challenge
How can users quickly and intuitively understand the relationship between environmental pollution and their personal life, and the sense of achievement of user participation. Based on the real life, the 3D simulated reality technology is used to build an immersive experience combining virtual reality with real life. At the same time, the game data is quantified with clear data charts to help green travel and reflect its own value.
Research
The launch of low-carbon life and low-carbon environmental protection 3D games has been favored by the majority of young people, forming a participation boom.Through the harmfulness of environmental pollution, help more people realize the importance of environmental protection and spontaneously participate in low-carbon environmental protection and green travel action;At the same time, through online tree planting and intuitive change of environment and other game links, users can truly feel the impact and significance of low-carbon travel on carbon neutralization and carbon peak, and contribute their own strength.
Inspiration
1. Build virtual game scenes in the form of 3D models to popularize low-carbon environmental protection knowledge in an intuitive and easy-to-learn manner, so that users can learn carbon peak knowledge more easily and quickly.
2. Let users truly feel the impact and significance of low-carbon travel on carbon peak through environmental changes such as inclement weather such as sandstorms, and game links such as planting trees to change the environment
3. Based on real life, build an immersive exp
Project Duration
PROJECT DURATION AND LOCATION: The project was launched in Guangzhou in February 2020 and completed in February 2022.
Operation Flow
1. Low carbon life uses simulated reality technology to provide users with 3D game scenes polluted by human activities. Users need to bind real-life travel cards to obtain green energy by taking green transport and participating in daily low-carbon emission reduction activities.
2. Users can upgrade and transform the game scene environment with green energy to realize low-carbon life; Users can take part in actions together and exchange green energy for real gifts.
Team Members
Designer: Wending Zuo
Designer: Hui Chen
Designer: Jinrong Zhu
Creative direction: Shusheng Liu

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