Ting-Han Chen tarapyndan Funaging Garrylar Üçin Amatly Synpy Hasaba Almak

Ting-Han Chen tarapyndan döredilen Funaging Garrylar Üçin Amatly Synpy Hasaba Almak dizaýny Meta, Strategik we Hyzmat Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Demir Baýragy baýragynyň abraýly ýeňijisidir.

DemirHyzmat· 2023

Funaging Garrylar Üçin Amatly Synpy Hasaba Almak

dizaýner: Ting-Han Chen

Müşderi: Play Design Lab

Hyzmat Kategoriýasynda A' Design Award Demir Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

#145605 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Funaging Garrylar Üçin Amatly Synpy Hasaba Almak hakynda

“FunAging”, garrylary goldamak we güýçlendirmek üçin smartfon programma sapaklaryny berýän bilim hyzmatydyr. Synp maglumatlary Taýwanda garry adamlaryň arasynda meşhur sosial programma bolan Line arkaly garrylar bilen paýlaşylýar. Şeýle-de bolsa, interfeýsiniň ulanyjy üçin amatly däldigi sebäpli, garry adamlaryň köpüsi Line boýunça sapaklara ýazyljak bolanda kynçylyklara duçar bolýarlar. Bu meseläni çözmek üçin bu taslama synpy hasaba alyş işini gowulandyrmak üçin ýokary derejeli hyzmat dizaýn pikirini ulanýar. Jikme-jik dizaýn diagnozyny geçirip, ulanyjynyň tejribesini (UX) kesgitleýäris we çözýäris.

Ykrar etme

A' Design Award Demir Baýragy hakynda

Funaging Garrylar Üçin Amatly Synpy Hasaba Almak A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Funaging Garrylar Üçin Amatly Synpy Hasaba Almak uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Funaging Garrylar Üçin Amatly Synpy Hasaba Almak jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Difficulties in registering the class for the elderly, such as unaware of key information during the process, unable to find specific function, or uncertainty for whether they have successfully registered the class, and so forth.

In this project, we use senior-centered service design thinking to review the overall class registration process to identify key UX problems. A set of systematic design diagnosis clarifies the design issues, with insightful design deliverables, to make the service more fluent and effective.
Ölçegler we Gaplama: 1. Optimized service workflow, UI elements and graphic assets;
2. MENU architecture, and Event Cards templates for LINE App.
3. Improved service logic and guidelines.
Bellikler: service design, elderly, senior-centered, accessible design, older adults, senior users, inclusive design, universal design, aging, senior citizens
Önümçilik Tehnologiýasy: We employ the following focus as our design approaches:
(1) Customer journey mapping;
(2) Sorting out the main axes of the customer journey;
(3) Consolidation of key touchpoints on the main axis;
(4) Interface design (UI/UX) on key touchpoints;
(5) Experience iterations.

Through implementation, we evaluate the direction of revision through the actual use by the elderly users, and the "experience iteration" goes back and forth many times, approaching the final and perfect design outcome.
Dizaýn Kynçylygy: Since LINE has covered 95% of Taiwanese population’s social media use, deeply tied to the elderly’s daily social lives, it’s not practical to introduce new platforms to pull them out of what they have already accustomed to. However, LINE app doesn't provide open source code for flexible customization, thus we had to invent new techniques under LINE's technical constraints to align with elderly's cognitive capabilities.

For instance, some elderly can't remember which classes they have had registered. Hence, we design a pictorial card with class information to be saved on their smart phone as their reminder. Or, as it's not possible to adjust character spacing and line spacing, we use rephrasing and blank lines to enhance readability for the paragraphs. These details are not obvious, but play a big role.
Gözleg: This project attempts to improve FunAging's online registration experience for the elderly. We used a more macro service design perspective to tackle interface operation problems under technical constraints. Through elderly-centered service design thinking, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.
Ylham: FunAging is an educational brand in Taiwan offering smartphone app courses of various topics to accompany and empower the elderly, enabling them to maintain a social life and enjoy learning new things.

FunAging disseminates the new course information with the elderly via LINE, a widely used social app in Taiwan, also among the elderly. But many newbies have difficulties in using it, especially in registering courses via LINE, as it does not optimize its overall design for the elderly.

How might we better redesign the overall service, especially for the course registration experience, for the elderly?
Taslama Dowamlylygy: The project started in June 2022 and finished in Dec 2022 in Taipei.
Iş Akymy: We identify 12 UX issues in the customer journey mapping. With corresponding elderly-first design prescriptions, a new service workflow is implemented, with user interface and design artifacts remodeled. In the end, the percentage of elderly calling for help during the registration process has been decreased from 20% to 0 in a short period.