Gatorade x Go Rigo Egin-eşik Kolleksiýasy, Sport Esbaplary by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Bürünç Baýragy in Jemgyýetçilik Dizaýny Competition Category.
BürünçJemgyýetçilik· 2023
Gatorade x Go Rigo Egin-eşik Kolleksiýasy, Sport Esbaplary
by PepsiCo Design and Innovation
A' Design Award Bürünç Baýragy Winner in Jemgyýetçilik Category
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The Design
About Gatorade x Go Rigo Egin-eşik Kolleksiýasy, Sport Esbaplary
Gatorade x Go Rigo, welosipedçiler üçin döredilen egin-eşik we sport esbaplaryndan ybarat çäkli sanly kolleksiýadyr. Kolleksiýa Gatorade bilen Go Rigo Go-nyň hyzmatdaşlygy arkaly işlenip düzüldi we satuwdan gelen girdejiler Kolumbiýanyň Antiokiýa departamentiniň demirgazyk böleginde ýerleşýän Los Ýarumos Welosiped Mekdebine goldaw hökmünde ulanyldy. Dizaýnlar Kolumbiýanyň tebigy landşaftlaryndan ylham alýar. Dag we jülge nagyşlary egin-eşikleriň we esbaplaryň üstünde peýda bolýar. Bu nagyşlar welosipedçileriň her kilometrde görkezýän tagallasyny we yhlasyny alamatlandyrýar.
The Recognition
About the A' Design Award Bürünç Baýragy
Gatorade x Go Rigo Egin-eşik Kolleksiýasy, Sport Esbaplary A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Gatorade x Go Rigo Egin-eşik Kolleksiýasy, Sport Esbaplary uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Gatorade x Go Rigo Egin-eşik Kolleksiýasy, Sport Esbaplary zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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