Ecommuni Brochure Sergi Tejribesi Hyzmat Dizaýny by Xi Zhu

Ecommuni Brochure Sergi Tejribesi Hyzmat Dizaýny by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Demir Baýragy in Meta, Strategik we Hyzmat Dizaýny Competition Category.

DemirHyzmat· 2023

Ecommuni Brochure Sergi Tejribesi Hyzmat Dizaýny

by Xi Zhu

A' Design Award Demir Baýragy Winner in Hyzmat Category

81,443

Verified Award Winner

Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Sergi Tejribesi Hyzmat Dizaýny

Ecommuni Broşýura, sergä gelýänlere şahsylaşdyrylan broşýuralar döretmäge mümkinçilik berýän hyzmat dizaýnydyr. Myhmanlar sergi wagtynda önümleriň gapdalynda ýerleşdirilen NFC ýapyşdyrmalaryna degrişip, gyzyklanýan sergi işlerini saýlaýarlar. Saýlanan zatlar sanly broşýurada jemlenýär, ol programma üpjünçiliginde redaktirlenip bilner, ýagny ýerleşişini üýtgetmek, ýazgylar we kiçi nyşanlar goşmak mümkin. Broşýuranyň sahypasy synlaýyş ugruna esaslanyp döredilýär. Broşýura diňe myhman sergini terk edende kagyz görnüşinde çap edilýär. Bu usul kagyz galyndylaryny azaldýar we ýygnalan maglumatlar sergi pudagyna goldaw berýär.

The Recognition

About the A' Design Award Demir Baýragy

Ecommuni Brochure Sergi Tejribesi Hyzmat Dizaýny A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Ecommuni Brochure Sergi Tejribesi Hyzmat Dizaýny uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Ecommuni Brochure Sergi Tejribesi Hyzmat Dizaýny jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang