Not Always Fun Çap Mahabaty by Squared is a highly esteemed winner of the very prestigious 2023 A' Design Award Kümüş Baýragy in Jemgyýetçilik Dizaýny Competition Category.

KümüşJemgyýetçilik· 2023

Not Always Fun Çap Mahabaty

by Squared

Client: Squared

A' Design Award Kümüş Baýragy Winner in Jemgyýetçilik Category

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Verified Award Winner

Verify Award Status for #150806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Not Always Fun Çap Mahabaty

Mahabat kampaniýasy, Harlequin sindromy barada habardarlygy ýokarlandyrmagy maksat edinýär. Bu özbaşdak nerw ulgamyna täsir edýän sindromdyr we ýüzüň bir tarapynda deriň derlemezligi we ýuwulmagy bilen baglanyşyklydyr. Agentlik, has köp düşünmegiň we habardar bolmagyň zerurdygyny nygtap, häsiýetiň gülkünç şekillendirilmegi bilen Harlequin sindromy bilen ýaşamagyň hakykatynyň arasyndaky tapawudy aç-açan açmagy maksat edinýän harlequiniň dürli şekillendirişine esaslanýan esasy wizual illýustrasiýalary taýýarlady. şert.

The Recognition

About the A' Design Award Kümüş Baýragy

Not Always Fun Çap Mahabaty A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Not Always Fun Çap Mahabaty ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Not Always Fun Çap Mahabaty köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimensions & Packaging: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Tags: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Production Technology: Meticulously crafted illustration is all it is used to achieve the final result.
Design Challenge: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Research: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiration: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Project Duration: The project was developed during the first trimester of 2023.
Operation Flow: This is not relevant to the category presented.
Team Members: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Image Credits: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared