Belina Zhang tarapyndan Geneo Esasy Funksiýa: Sergi Zaly Dizaýny

Belina Zhang tarapyndan döredilen Geneo Esasy Funksiýa: Sergi Zaly Dizaýny dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2023 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçIçki Bezeg· 2023

Geneo Esasy Funksiýa: Sergi Zaly Dizaýny

dizaýner: Belina Zhang

Müşderi: Shanghai Brander Brand Design., Ltd

Içki Bezeg Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

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Tassyklanan Baýrak Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Geneo Esasy Funksiýa: Sergi Zaly Dizaýny hakynda

Kitap Teksti: Geneo, tehnologiýany tebigy komponentler bilen utgaşdyrýan deri idegi markasy üçin döredilen sergi zalydyr. 280 inedördül metrlik giňişlik esasy tema hökmünde suw, ösümlikler we kislorody ulanýar. Giriş bölüminde akyp duran suw yşyklandyryş elementi, köpük diwary, portret diwary we 5D kinoteatr ýerleşýär. Köpük diwary aýlanyp bilýär we yşyk dürli ösümlikleri açyp görkezýär. Wideo bölüminde potolok yşyklandyrylyşy we ysly sistema film mazmunyna görä üýtgeýär. Ýalan sement we terrazzo tebigy we ilkinji görnüşi berýär, ähli diwar burçlary bolsa el bilen ýumşadylyp ýalpyldadylypdyr.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

Geneo Esasy Funksiýa: Sergi Zaly Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Geneo Esasy Funksiýa: Sergi Zaly Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Geneo Esasy Funksiýa: Sergi Zaly Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Ölçegler we Gaplama: Showroom covering 280m²
Bellikler: beauty, tech, nature, interior, branding
Önümçilik Tehnologiýasy: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Dizaýn Kynçylygy: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Gözleg: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Ylham: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Taslama Dowamlylygy: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Iş Akymy: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.